Qualitative Insights Researcher

Wirral Borough Council; United Kingdom; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A local government authority in the United Kingdom seeks a skilled professional to lead qualitative research and community insight initiatives. The role emphasizes collaboration with the Public Health team to improve residents' outcomes. Candidates should possess strong qualitative research and communication skills, with experience in mixed-methods research being a plus. This position offers a hybrid work model and solid employee benefits, making a significant impact on the lives of the community.

Benefits

Staff discounts

Pension scheme with employer contribution

Life cover

Flexible working

28 days annual leave plus public holidays

Qualifications

• Experience in mixed-methods research is advantageous.
• Formal training in qualitative research methods is essential.

Responsibilities

• Design and deliver qualitative research projects.
• Gather and analyze qualitative data.
• Translate findings into actionable recommendations.

Skills

Qualitative research skills

Excellent communication skills

Relationship management

Collaborative work

Education

Degree level education or equivalent experience

Job description

About the Role

This is a unique opportunity to design and deliver qualitative research and community insight projects that inform behaviour change programmes and improve outcomes for residents. Working within Public Health and alongside colleagues in Adult Social Care, you will gather and analyse qualitative data, lead engagement activities, and translate findings into actionable recommendations.

You will work closely with colleagues across the Public Health team including knowledge, intelligence and research colleagues, and other stakeholders, to ensure insight is embedded into decision‑making. By providing dedicated expertise, you will help foster collaboration, share best practice, and support innovative approaches to prevention and service improvement.

About the Candidate

We are looking for a creative and forward‑thinking professional with strong qualitative research skills and experience. You will have excellent communication and relationship management skills and be confident in designing and delivering insight projects that influence policy and practice. The ability to work collaboratively across teams and organisations, and to present findings in an accessible and impactful way, is essential.

You should be educated to degree level (or have equivalent experience) and have formal training in qualitative research methods. Experience of mixed‑methods research, community engagement, and working in a public sector context would be an advantage.

This is a fantastic opportunity to join an ambitious and supportive team, and to make a real difference by ensuring the voices of Wirral residents inform the services that affect their lives.

For an informal discussion regarding the role, please contact: [e-mail]

This is a hybrid role with the expectation that you will attend the office at least twice per week.

If you are a Wirral resident, are unemployed or out of work, and require help with your application, please contact Involve Northwest's employment and skills team on [e-mail] or contact 0151 644 4500 or 0151 652 4349.

If you’re already a Wirral Council employee, as part of our Talent Strategy, we’re committed to strengthening opportunities for our people to learn, grow, progress and thrive. For many of you, this may be preparing and applying for your next role with us, and we're passionate about ensuring you feel supported throughout your internal recruitment experience. Please get in touch if you want to know more about some of the ways in which we could support you by emailing [e-mail]

Working at Wirral

You’ll also want to know what it's like to work here so, as a start:

Our values are more than just pieces of paper on our walls! We’ve all played a role in developing these, so they reflect the immense pride we have in what we do, what matters to us, what inspires us and inform how we think, approach things and behave.

We believe in ensuring staff are well looked after, staff wellbeing is a priority for us. We’re serious about recognising and rewarding people for the great things they do. You’ll benefit from our track record of developing, growing and investing in our people.

We have a range of staff benefits including staff discounts, an excellent pension scheme which includes a generous employer contribution rate, immediate life cover and ill‑health protection. We have a strong flexible working approach, hybrid working, family‑friendly employment initiatives and an annual leave package starting with 28 days leave plus public holidays.

We have an inclusive, engaged culture, everyone has a voice, everyone is valued for their contribution and understands the role they play in delivering our strategic priorities.

Each voice is heard, each contribution valued. We embrace diversity in our workforce and recognise it is critical to our success. We support an inclusive culture that champions differences and nurtures a sense of belonging. We encourage people from diverse