Publicist

BBC Studios; Greater London; Hybrid; GBP 37,000 - 44,000; Full time

Job summary

A leading media company in London is seeking an experienced Publicist to join the Communications team. You will create and deliver innovative publicity campaigns for diverse genres, demonstrating strong media contacts and excellent communication skills. The role offers a flexible office base with required travel to London. This position values creativity and collaboration, making it ideal for candidates passionate about public relations. Competitive salary package includes £40,000 plus London weighting.

Qualifications

• Proven experience in television publicity, demonstrating successful delivery of high-profile campaigns.
• Strong understanding of the contemporary media landscape, including social platforms and digital trends.
• Exceptional news judgement and copywriting ability.
• Outstanding interpersonal and relationship-building skills.
• Extensive media contacts for digital publicity opportunities.

Responsibilities

• Lead and implement ambitious communications strategies for publicity campaigns.
• Generate innovative ways of increasing media coverage and managing potential issues.
• Write clear and concise media information for programming.
• Form good relationships with internal and external stakeholders.
• Evaluate the impact of communications work and distribute lessons to the team.
• Coordinate press events and launches creatively and effectively.
• Work closely with other departments to maximize global impact at key moments.

Skills

Television publicity experience

Copywriting ability

Interpersonal skills

Media landscape understanding

Creativity in campaign development

Organizational skills

Media contacts

Job description

JOB DETAILS

JOB BAND: C

CONTRACT TYPE: 9 Month Fixed Term Contract, Full-time

DEPARTMENT: BBC Studios Communications

LOCATION: London - Television Centre. Office base is flexible with regular travel to London required.

PROPOSED SALARY RANGE: Circa £40,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought‑awarded TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

We have an exciting opportunity for a Publicist to join the Communications team in Productions. You’ll create and deliver ambitious consumer and trade publicity campaigns, including programme publicity, interactive content and issues management.

Reporting into the Genre Communications Managers, you’ll work across internationally recognised shows spanning audio, factual, drama, comedy entertainment and kids & family. You’ll bring strong television publicity experience, excellent contacts, confident stakeholder management and sound crisis‑comms judgement, with creativity at the heart of your work.

WHY JOIN THE TEAM

You’ll join a fast‑moving, supportive Communications team where enthusiasm, creativity and a can‑do attitude are genuinely valued. Working across iconic titles, you’ll collaborate with a wide range of media and see your ideas come to life on a global stage. You’ll grow quickly, build strong industry relationships, travel for key moments and thrive in a dynamic environment that rewards initiative, flexibility and confident decision‑making.

Your Key Responsibilities And Impact

• Lead and take full responsibility for devising and implementing ambitious communications strategies; working across a number of genres in the productions communication team to deliver exceptional publicity campaigns.
• Generate innovative ways of increasing favourable media coverage and raising the profile of our shows, anticipating and managing issues with potentially negative impact; handling reactive issues as required.
• Write clear, concise media information for programming and associated online and interactive content.
• Collaborate and form good working relationships with a wide range of internal and external stakeholders; establish and maintain a network of contacts with the media, national and regional newspapers and magazines, websites, TV, radio, and online outlets.
• Evaluate work, collecting and examining evidence to assess the impact of communications work, and distributing lessons to the wider team.
• Coordinate press conferences, screenings, stunts, launches and briefings, always thinking creatively about how to make an impact.
• Work closely with other BBC Studios departments to maximise global impression at key identified moments, such as MIPCOM and Showcase.

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Proven experience in television publicity, demonstrating successful delivery of high‑profile campaigns.
• Strong understanding of the contemporary media landscape, including social platforms, digital trends, and the newsgathering processes across broadcast, print and online outlets.
• Exceptional news judgement and copywriting ability, with a talent for producing clear, engaging and compelling content that captures media and public interest.
• Demonstrated creativity in campaign development, with a track record of experimenting with new ideas and approaches to reach diverse and emerging audiences, particularly through digital channels.
• Outstanding interpersonal and relationship‑building skills, with the ability to establish credibility and collaborate effectively with contacts at all levels.
• Extensive media contacts and strong understanding of digital publicity opportunities, including the ability to leverage online and social platforms to maximise campaign impact.
• Proven organisational and planning capability, including managing multiple concurrent campaigns, coordinating and delivering events, and handling issues or crises under pressure.

If you can bring these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.