Programmatic Client Director

Talon Outdoor; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading outdoor advertising agency in Greater London is seeking an experienced professional to manage digital programmatic accounts. The role involves building client relationships, delivering excellent service, and driving revenue growth through innovative advertising solutions. Ideal candidates will have strong communication skills, knowledge of programmatic landscapes, and the ability to work collaboratively within a fast-paced team. This position offers opportunities to impact the evolving Out of Home sector significantly.

Qualifications

• Sound knowledge of Talon’s proprietary data and technology offering.
• An understanding of the programmatic online and OOH landscapes.
• Proven ability to build strong client relationships.
• Excellent interpersonal and presentation skills.
• Experience working with network agencies preferred.

Responsibilities

• Lead on servicing a portfolio of clients, focusing on digital/programmatic agencies.
• Advocate for the inclusion of PrOOH to drive revenue.
• Identify growth opportunities across your portfolio.
• Resolve client/campaign issues as they arise.
• Work with the Business Director to set objectives.

Skills

Client relationship management

Communication skills

Organizational skills

Commercial acumen

Understanding of programmatic landscapes

Job description

ABOUT US_

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology‑led OOH solutions and a full‑service OOH offering saw us grow into a team of more than 420 people located in key cities across the globe. In that time, we have been awarded for our approach to our people and to our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

THE ROLE_

OOH is currently at the epicentre of digital transformation and this position will play a crucial role in moving Talon and the industry forward into becoming a truly omnichannel medium. With the vast majority of the UK ad market being traded programmatically, there is an opportunity for Talon to establish itself as the market leader for intelligent OOH activation and access incremental budgets which help to grow the medium. This role will make an important contribution to this revenue growth by building excellent client relationships, delivering high quality servicing, and effectively communicating Talon initiatives to drive outcomes for our clients.

A DAY IN THE LIFE_

• Lead on the servicing of a portfolio of clients, with a particular focus on digital / programmatic agency teams
• Advocate for the inclusion of PrOOH to ultimately drive incremental revenue into the medium via Talon’s proprietary technology and data stack (Ada & Atlas)
• Create response to briefs, supporting rationale documents and feed into PCAs, working closely with the wider Planning team to ensure a holistic planning approach
• Be responsible for presenting the above work to clients and agencies
• Attend all client and agency meetings across your patch of business, with support from the Business Director
• Identify growth opportunities across your portfolio of clients, positioning OOH as a driver of core metrics and showcasing Talon’s audience solutions
• Drive agency relationships through hot desking, meeting with key personnel and presenting all agency sessions
• Have a thorough understanding of the digital strategy and objectives of your main accounts and use this knowledge to add value
• Take the lead on resolving client / campaign issues as and when they arise
• Work with the wider team and the Business Director to set objectives across key focus clients and work to achieve them
• Contribute to pipeline management and all in‑house reporting
• Work with the Business Director to provide accurate client forecasts ensuring they are kept up to date with key changes to forecasted business

WHAT WE’RE LOOKING FOR_

• Sound knowledge of Talon’s proprietary data and technology offering
• An understanding of the programmatic online and OOH landscapes
• Excellent interpersonal, communication, and presentation skills
• Strong understanding of the media landscape and an understanding of marketing and media objectives
• Highly organised and proven ability to deliver excellent client service
• A proactive self‑starter with an appetite to develop
• Proven ability to build strong client relationships, understanding their key business challenges and presenting strategic solutions to drive growth across their accounts
• First class relationship management skills with the ability to communicate across all levels both internally and externally
• Extensive experience working with or within network agencies
• Strong commercial acumen with the confidence to apply this within your work
• UK OOH / PrOOH experience and / or extensive experience within programmatic / digital teams preferred but not essential

OUR TEAM_

This role within our Programmatic team presents an opportunity to be at the forefront of OOH’s evolution and growth. It is our responsibility to be experts in data‑led opportunities to support our clients in reaching their goals, and the wider business in achieving growth. We are an agile division, continually evolving to meet the needs of the market. We work in close collaboration with all business units and across all agency groups, so internal collaboration is key. This is a fast‑paced team with opportunities for growth and as we work to establish our offering, you will play a pivotal role in shaping the team for the future.

WHY US_

“No matter how much Talon grows, it never feels like we don’t know one another; everyone makes an effort to meet new folks and create a healthy working relationship which ends up uniting us even more.”

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We embrace change
• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic
• We embrace individuality

WE ARE SMART_

Our trailblazing spirit and learning‑centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.