Product Marketing Manager - Offshore (StormGeo)

Alfa Laval Corporate AB; Camberley; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in offshore services is seeking a Product Marketing Manager to enhance their offshore domain portfolio. This role involves defining and communicating product value across global markets, crafting compelling messaging, and driving marketing initiatives. The ideal candidate has 3+ years of B2B product marketing experience, is familiar with offshore operations, and possesses strong communication skills. A hybrid work model is offered, along with opportunities for international development and growth.

Benefits

Global mission

Innovative work environment

Hybrid Work Model

International development opportunities

Qualifications

• 3+ years of experience in B2B product marketing, especially in relevant industries.
• Solid understanding of offshore operations and/or weather-related services.
• Hands-on experience with CRM and marketing automation tools.

Responsibilities

• Craft compelling product positioning and messaging.
• Drive global go-to-market initiatives and launch campaigns.
• Support sales enablement through high-impact materials.
• Continuously analyze customer personas and market shifts.
• Gather and implement customer feedback into marketing plans.
• Guide consistency of messaging across digital channels.
• Monitor campaign performance and adapt strategies.
• Advance the adoption of AI tools in marketing.

Skills

B2B product marketing

English communication

Analytical mindset

CRM and marketing automation tools

Collaborative working style

Curiosity for AI tools

Tools

HubSpot

Job description

About the role

We are seeking a Product Marketing Manager, to strengthen StormGeo's Offshore domain covering Offshore Oil & Gas, Offshore Wind, and Marine Operations, who can bring clarity, insight, and creative storytelling to our offshore portfolio, helping customers operate more safely, sustainably, and efficiently.

You will play a key role in defining, positioning, and communicating the value of StormGeo’s offshore digital and service portfolio worldwide. In this role, you will shape our product narratives, drive market adoption, and ensure our value proposition is clearly understood and recognized in target industries and markets. As an individual contributor, you will be part of a collaborative global product marketing team, working closely with our local sales and marketing teams in the US and Europe.

This position is based in UK, Aberdeen, London, or Glasgow.

Main responsibilities

• Craft Product Positioning & Messaging: Translate unique product capabilities into compelling narratives that resonate with our global offshore audiences.
• Drive Global Go-To-Market Initiatives: Lead launch campaigns, promotions, and “always-on” programs in close collaboration with domain experts, regional marketers, and product managers.
• Support Sales Enablement: Create high-impact sales kits, landing pages, web content, presentations, social media content, insights and training to help sales teams win new customers.
• Market & Customer Insight: Continuously analyze and ensure a deep understanding of customer personas, competitive landscape, and market shifts.
• Customer Voice & Roadmap Input: Gather client feedback through interviews and surveys and feed it into our domain, product development, and marketing plans.
• Content & Channel Strategy: Guide consistency of messaging across digital channels, social media, email campaigns, and events, supporting awareness and lead generation.
• Performance & Data Insight: Use HubSpot, define KPIs, monitor campaign and feature adoption metrics, and adapt GTM strategies based on market feedback and analytics.
• Accelerate AI-Augmented Marketing: Advance the adoption of current GenAI tools and help accelerate the implementation of GenAI in actual Product Marketing workflow.

Core requirements

• 3+ years of experience in B2B product marketing, ideally within Offshore Oil & Gas, Offshore Wind, Marine, SaaS, or Weather Intelligence industries.
• Solid understanding of offshore operations and/or weather-related services.
• Hands-on experience with CRM and marketing automation tools (HubSpot preferred).
• Great English communication skills, both written and verbal.
• Strong analytical mindset, with the ability to interpret data and translate insights into actionable marketing decisions.
• Collaborative working style, with experience partnering across functions such as sales, product, and commercial teams.
• Curiosity and openness to adopting AI-assisted tools to improve marketing efficiency and effectiveness.

Company Offers

• Global mission - Every day, we enable our clients to navigate a changing environment by unlocking the value of data.
• Smart, creative, and innovative environment, where you\'ll work alongside a talented and supportive team of professionals.
• Hybrid Work Model.
• International development opportunities to support your professional growth.

If you're a skilled Product Marketing Manager with a passion for impactful decisions and working with a dynamic team, apply now to join StormGeo!

We value diverse perspectives and welcome candidates from all backgrounds and industries. StormGeo offers a stimulating international environment where we challenge, encourage, and support each other. Get a glimpse of our culture and what it’s like to be part of our team by watching this short video: StormGeo.

How to Apply: To apply for the position, kindly utilize the provided application link. It's important to note that applications and CVs submitted via email will not be considered. We will be reaching out to suitable candidates continuously, so we encourage you to submit your application promptly if you are keenly interested.

Link: Product Marketing Manager - Offshore – StormGeo