Product Marketing Manager

Morningstar, Inc.; City of Westminster; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading investment research firm in the UK is seeking an experienced Product Marketing Manager to drive the commercialization and growth of its index and data business. This role involves planning go-to-market strategies, crafting compelling product narratives, and developing integrated marketing campaigns. Required qualifications include 5-8+ years in product marketing and a strong grasp of investment products. A hybrid work environment is promoted with numerous benefits to support collaboration and flexibility.

Benefits

Flexible work arrangements

Collaborative environment

Competitive benefits

Qualifications

• 5-8+ years of experience in product marketing or related fields.
• Strong understanding of ETFs and institutional investing.
• Ability to explain complex concepts clearly.

Responsibilities

• Plan go-to-market activities for new index launches.
• Craft differentiated product narratives and positioning.
• Lead development of product collateral and marketing content.
• Support client meetings and strategic relationships.

Skills

Product marketing

Index construction

Exceptional writing skills

Project management

Data-driven mindset

Tools

CRM systems

CMS tools

PowerPoint

Excel

Job description

Overview

We are seeking a strategic and execution-driven Product Marketing Manager to support the commercialization, positioning, and growth of our global index and data business. This role sits at the intersection of product, research, marketing, and commercial teams, helping articulate the value of our index methodologies, data, and solutions to institutional investors, asset managers, ETF issuers, and other market participants. You will lead go-to-market strategy for new index launches, develop compelling product narratives and content, and equip sales and client-facing teams with the tools they need to succeed.

Responsibilities

• Plan and manage go-to-market activities for new index launches, enhancements, and methodology updates. Collaborate with Index Product, Research, and Sales teams to define target audiences, value propositions, messaging, and commercialization strategy. Coordinate cross-functional stakeholders to ensure alignment across product, marketing, compliance, and communications. Develop and execute integrated cross-channel campaigns including digital, email, webinars, events, social media, thought leadership, and PR initiatives. Track campaign performance, analyze metrics, and optimize programs to maximize engagement and lead generation.
• Craft clear, differentiated product positioning, narratives, and competitive proof points for core, strategic, and specialty offerings. Translate complex index methodologies into compelling messaging for ETF issuers, asset managers, investment consultants, and institutional investors. Maintain a deep understanding of the competitive landscape and key trends.
• Lead development of product collateral including product briefs, customer stories, sales decks, infographics, methodology summaries, videos, and web content. Partner with Research/Index Strategy teams to produce thought-leadership pieces on market trends, key investment themes, and index performance insights. Manage lifecycle updates to product content and ensure accuracy and compliance.
• Support key strategic relationships with ETF issuers, asset managers, pension funds, index-linked product platforms, and other partners. Contribute to client meetings, roadshows, conferences, and launch events.

Qualifications

• Required: 5-8+ years of experience in product marketing, index/benchmarking, asset management, ETFs, market data, or institutional investing. Strong understanding of index construction, investment products (ETFs, mutual funds, SMAs), and institutional use cases. Exceptional writing skills: ability to explain complex concepts clearly and persuasively and tailor for different channels. Proven track record executing multi-channel go-to-market initiatives. Strong project management skills with ability to coordinate cross-functional teams. Data-driven mindset and comfort working with performance data, flows, charts, and analytics.
• Preferred: Experience working at an index provider, ETF issuer, asset manager, or research/data firm. Familiarity with ESG/climate data, factor models, risk-control strategies, fixed income, and thematic investing.
• Ability to create visual, narrative, and quantitative content (PowerPoint, Excel, CRM systems, CMS tools).

What Success Looks Like

• Strong partnership with Product and Sales, improving commercial outcomes for key offerings. High-quality, accurate, investor-ready product content delivered on schedule. Increased market visibility of new launches and key capabilities. Sales teams consistently using and valuing your enablement tools. Thought leadership that differentiates our index philosophy in a competitive market.
• Morningstar's hybrid work environment supports collaboration; four days in-office per week in most locations. A range of other benefits are available to enhance flexibility as needs change. You will have tools and resources to engage meaningfully with your global colleagues.

About the Role

Morningstar Europe Ltd (UK) Legal Entity details apply. Morningstar’s mission is to empower investor success. The Morningstar Indexes business transforms Morningstar's high-quality investment data, independent research, and technological expertise into innovative, differentiated index products and services. We believe investors deserve choice and are committed to being a positive catalyst for change in the index industry.