Product Marketing Manager - 12-month FTC

AXA UK plc; Royal Tunbridge Wells; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading insurance provider is seeking a Product Marketing Manager to oversee the development of new capabilities for private medical insurance. This role requires strong expertise in product marketing, collaboration with tech teams, and the ability to launch products effectively. Offering a competitive salary up to £45,000 along with a range of attractive benefits including a discretionary bonus and gym discounts, this position promotes a hybrid working model between home and office.

Benefits

Competitive salary up to £45,000

Discretionary bonus

Contributory pension

Life assurance

25 days annual leave + Bank Holidays

AXA employee discounts

Gym benefits

Qualifications

• Experience leading development and delivery of new product capabilities.
• Ability to translate marketing strategies into clear technical requirements.
• Outstanding engagement and presentation skills.

Responsibilities

• Lead delivery of annual priorities and digital transformation roadmap.
• Define and deliver product marketing initiatives aligned with strategy.
• Develop and execute launch plans for new products.

Skills

Product marketing expertise

Cross-functional collaboration

Communication skills

Commercial understanding

Tools

Salesforce

Job description

Overview

We're seeking a commercially minded Product Marketing Manager to lead the development and delivery of new product capabilities for our private medical insurance offering at AXA Health. This 12-month FTC is pivotal in ensuring that our new product platform, built on Salesforce, delivers market-leading customer and broker experiences, supports sales growth, and drives product adoption across our distribution channels. You'll combine product marketing expertise with an understanding of digital platforms and customer journeys to design, launch, and optimise product propositions that meet the needs of our members, brokers, and partners.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our Tunbridge Wells, Bristol or Bournemouth office locations, visiting clients or attending industry events. We're also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

What you'll be doing

• Lead delivery of annual priorities alongside key deliverables within our digital transformation roadmap.
• Help shape, define and deliver product marketing initiatives for PMI enhancements and new capabilities, aligned with business strategy and regulatory requirements.
• Work closely with technology, sales, and operations teams to ensure Salesforce capabilities are leveraged to deliver differentiated customer and broker journeys.
• Develop and execute launch plans for new products.
• Gather and apply customer, broker, and competitor insights to inform product positioning and ensure market relevance.
• Partner with product, digital, sales, service, and compliance teams to deliver seamless end-to-end proposition development.
• Work with Salesforce teams to understand how architecture and workflows affect ability to deliver superior customer user experiences.
• Track product performance, customer engagement, and broker adoption; recommend improvements to drive growth and retention.

Qualifications

• Previous experience leading development and delivery of new product capabilities.
• Experience working cross-functionally with product and engineering teams to translate marketing and business needs into clear, actionable technical requirements.
• Ability to bridge the gap between marketing strategy and technical implementation including the ability to translate complex product features into clear customer value propositions.
• Past experience enabling different and alternative perspectives across Financial Services, Health and Wellbeing activities.
• Outstanding presentational, engagement and communication skills.
• Solid commercial understanding, ability to work in partnership with wider stakeholders.
• Good knowledge and understanding of adhering to and managing within a regulated environment.
• Track record of seeking excellence in the service we can provide to our customers.
• Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.
• As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

We offer a range of information related to our culture, diversity and inclusion, and regulatory requirements below.

At AXA Health, we help our members be the best version of themselves by providing access to health and wellbeing support for mind and body. We're transforming our business by developing easy, efficient, digital experiences for our customers. We're a collective of specialists passionate about helping our members flourish, whether that's individuals and families, small businesses or huge corporates. We have a culture of trust, respect and care, and a commitment to supporting employee needs, meaningful career development, and celebrating differences. We are dedicated to promoting diversity and inclusion, and we actively encourage applications from individuals of all backgrounds. As an Equal Opportunities Employer, we take pride in treating our employees and potential hires with respect and without discrimination based on any Protected Characteristics. AXA UK is recognised as a Disability Confident Leader and actively encourages applications from people who face barriers in the workplace due to a disability or long-term health condition.

If you require accessibility support or have questions about the recruitment process, you can contact our Talent Acquisition team. Screening and Conduct: as a regulated financial services company, successful candidates will be subject to pre-employment checks in line with PRA/FCA requirements.

This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.

What we offer: Competitive salary up to £45,000 dependent on experience; discretionary bonus; contributory pension; life assurance; 25 days annual leave plus Bank Holidays; option to buy/sell extra leave; AXA employee discounts; gym benefits.