PRODUCT MARKETING MANAGER

Arrow Electronics, Inc.; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading technology firm is seeking a Citrix Product Marketing Manager to develop go-to-market strategies and product messaging. The role requires at least 5 years of product marketing experience and excellent communication skills. This position is remote, with a focus on delivering outstanding customer experiences and involves collaboration across teams. Attractive compensation and professional development opportunities are offered.

Benefits

Competitive and attractive employee compensation package

Reliable & trusting work environment

Professional and personal development

Qualifications

• Minimum of 5 years of experience in product marketing within the technology or software industry.
• Strong understanding of go-to-market planning, customer segmentation, and buyer personas.
• Proven track record of developing messaging frameworks and product positioning.

Responsibilities

• Develop and execute go-to-market strategies for new product launches.
• Craft clear, compelling product positioning and messaging.
• Conduct market research and competitive analysis.
• Create and manage sales enablement tools.
• Measure and report against KPI’s on product marketing initiatives.

Skills

Market research

Product positioning

Communication skills

Analytical skills

Customer orientation

Education

Bachelor's degree in Marketing or Business

MBA

Job description

Overview

Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.

Learn more at www.arrow.com.

Citrix Product Marketing Manager

Arrow ECS is seeking a Citrix Product Marketing Manager to join our dynamic team in EMEA. We are looking for someone who will be responsible for positioning and messaging the Citrix line of products and competitive differentiators. You will partner closely with Citrix/ Cloud Software Group, product management, sales and marketing to ensure we effectively communicate Citrix value proposition, enable revenue growth, and deliver compelling product experiences to customers.

What will you be doing at Arrow?

• In alignment with sales strategy, develop and execute go-to-market strategies for new product launches and feature releases
• Craft clear, compelling product positioning and messaging tailored to the Citrix partner community and end-users as well as internally for enabling the sales teams
• Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities
• Partner with product management to influence roadmaps and ensure market fit
• Create and manage sales enablement tools, including pitch decks, product demos, battlecards, and case studies
• Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
• Measure and report against KPI’s on the effectiveness of product marketing initiatives
• Act as a product evangelist at events, webinars, customer meetings, and with industry analysts

What are we looking for?

• Bachelor's degree in Marketing, Business, or related field (MBA a plus).
• Minimum of 5 years of experience in product marketing within the technology or software industry.
• Strong understanding of go-to-market planning, customer segmentation, and buyer personas.
• Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle.
• Exceptional analytical, organizational, and problem-solving skills.
• Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders.
• Strong customer orientation and a passion for delivering outstanding customer experiences
• Ability to work effectively in a fast-paced, collaborative environment.

What is in it for you?

• Competitive and attractive employee compensation package
• Reliable & trusting work environment
• Cooperative team with flat structures and communication
• Professional and personal development

Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.

Do you see yourself as our future colleague? If yes - send us your application.

Location: UK-United Kingdom - Remote

Time Type: Full time

Job Category: Product & Supplier Management