Product Marketing Manager

Kpler; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in global trade intelligence seeks a Product Marketing Manager in London. The role involves driving go-to-market strategies for products, crafting messaging, and collaboration with teams to ensure successful market positioning. Candidates with a strong background in commodity markets and product marketing are encouraged to apply.

Qualifications

• 3+ years of commodity market or adjacent experience.
• 3+ years of product marketing experience, preferably in a SaaS or technology-focused company.
• Proven track record of creating and delivering successful product marketing strategies.

Responsibilities

• Develop and implement comprehensive product marketing strategies to drive adoption.
• Craft compelling messaging that differentiates our products in the market.
• Plan and execute product launches working cross-functionally.

Skills

Analytical Skills

Communication

Strategic Thinking

Education

Bachelor’s degree

Job description

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At Kpler, we simplify global trade information and provide valuable insights. Founded in 2014, our goal is to help over 10,000 organizations by offering the best intelligence on commodities, energy, and maritime through a single platform. Working at Kpler means you'll be a key player in turning complex data into strategic resources for our clients. Your role involves creating data-driven stories that empower clients in their industries. Your expertise helps Kpler navigate markets successfully. Your journey starts here, where innovation meets impact. Join our team of 500+ talented people from 35+ countries worldwide.

Role Overview:

Kpler is seeking an experienced Product Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for driving the go-to-market strategy for our suite of products and has commodity market experience. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging that resonates with our target markets.

Responsibilities:

• Develop and implement comprehensive product marketing strategies to drive adoption and retention of Kpler products.
• Craft compelling messaging and positioning that differentiates our products in the market.
• Collaborate with product management to gain deep product expertise and insight into our customers' needs and experiences.
• Create sales enablement materials and training to ensure our sales team is equipped to sell effectively.
• Conduct competitive analysis to inform strategic decisions and product positioning.
• Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry.
• Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
• Work with the marketing team to develop content such as case studies, videos, website copy, and blog posts.
• Engage with customers to gather testimonials and case examples to showcase the value of our products.
• Manage cross-functional projects with multiple stakeholders to deliver on product marketing objectives.

Qualifications:

• Bachelor’s degree.
• Fluency in English.
• 3+ years of commodity market or adjacent experience.
• 3+ years of product marketing experience, preferably in a SaaS or technology-focused company.
• Proven track record of creating and delivering successful product marketing strategies.
• Excellent written and verbal communication skills, with the ability to convey complex ideas simply.
• Strong analytical skills and a passion for turning data into actionable insights.
• Ability to work independently in a fast-paced and rapidly changing environment.

We are a dynamic company dedicated to nurturing connections and innovating solutions that tackle market challenges head-on. If you're driven by customer satisfaction and thrive on turning ideas into reality, then you've found your ideal destination. Are you prepared to embark on this exciting journey with us?

We make things happen. We act decisively and with purpose, and we like to go the extra mile.

We build together. We foster relationships and develop creative solutions to address market challenges with cool features and solutions.

Hey, how can I help you today? Being accessible and supportive to colleagues and clients with a friendly approach is essential.

Our People Pledge:

Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.

Kpler is committed to providing a fair, inclusive, and diverse work environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer.