Product Marketing and Content Executive

AC Global; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A dynamic marketing firm in Hammersmith is seeking a Product Marketing and Content Executive. You will develop product messaging, execute marketing campaigns, and create engaging content to enhance brand visibility. The ideal candidate has 2–4 years of experience in product or content marketing, strong copywriting skills, and knowledge of SEO. Join our collaborative team and help shape our brand growth.

Benefits

Impactful role in a growing company

Collaborative working environment

Qualifications

• 2–4 years’ experience in product marketing or content marketing.
• Proven experience managing product launches or content campaigns.
• Experience in a small, fast-growing organisation preferred.

Responsibilities

• Develop product positioning and messaging.
• Plan and execute product launch campaigns.
• Write and manage high-quality content across various platforms.

Skills

Product marketing

Content marketing

Strong copywriting

Storytelling skills

SEO knowledge

Analytics tools

Project management

Education

Degree in a marketing-related subject

Tools

Google Analytics

HubSpot

Job description

Product Marketing and Content Executive

Are you a creative and driven marketer with a flair for storytelling, product launches, and content creation? Do you thrive in a fast‑paced, collaborative environment where your ideas can directly shape brand growth? If so, this could be the perfect next step for you.

About Us

We're passionate about creating products that connect with our customers. We're a growing business with big ambitions and are now looking for a Product Marketing and Content Executive to join our team in Hammersmith.

This is an exciting opportunity to take ownership of product marketing campaigns and content strategy, ensuring our launches and communications resonate with our audience and strengthen our digital presence.

The Role

As a Product Marketing and Content Executive, you'll be at the heart of our product and content strategy.

You Will

Product Marketing

Develop clear, compelling product positioning and messaging for new and existing products, including unique selling points and target audience with associated messaging.

Plan and execute product launch and re‑launch campaigns including go‑to‑market planning, channel strategies, sales enablement materials, and launch communications.

Collaborate with E‑Commerce to gather insights and translate product details into customer‑centric messaging.

Conduct competitive analysis, stay ahead of industry trends and gather customer insights to set and refine messaging and positioning.

Support the creation of product demo scripts, customer case studies, and webinar content aligned with launch and adoption goals.

Content Strategy and Creation

Plan and execute a content calendar aligned with product milestones, seasonal campaigns, and SEO strategy.

Write, edit, and manage high‑quality content including articles, social media posts, email campaigns, landing pages, and video scripts.

Manage subcontractors to ensure that the content for events such as Black Friday and Christmas is ready in good time and to a high quality, including UGC creators, PR, photography, videography.

Optimize content for SEO and conversion best practices.

Partner with design to create visually engaging marketing assets.

Performance Measurement

Track and report on content and campaign performance, using insights to iterate and improve future initiatives.

Contribute to setting KPIs for campaign performance, user engagement, and content‑driven lead generation.

Company Marketing

Work with senior management to create and maintain our company brand and digital presence.

About You

We’re looking for someone with:

• 2–4 years’ experience in product marketing, content marketing, or a similar role (ideally in tech, design, fashion, or SaaS).
• Sound academic record – a degree in a marketing‑related subject would be a nice to have.
• Strong copywriting and storytelling skills, with the ability to translate industry‑specific concepts into clear, engaging customer‑facing content.
• Proven experience managing product launches or major content campaigns.
• Knowledge of SEO, analytics tools (Google Analytics, HubSpot, etc.), and digital marketing best practices.
• Experience working in a small, fast‑growing organisation, working with influencers, and managing subcontractors.
• Creativity, attention to detail, and excellent organisational skills.

Why Join Us

Be part of a growing, ambitious company where your ideas will make a real impact.

Work on exciting brands and campaigns, from product launches to seasonal promotions.

Enjoy a collaborative and creative environment in our Hammersmith office.

If you're ready to take your product marketing and content expertise to the next level, we would love to hear from you.