Planning Director

Aspire; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global media strategy and buying business is seeking a Planning Director to lead client account management and drive media strategies. Candidates should have over 6 years of experience in media planning and buying, strong client relationship skills, and a solid understanding of digital media. The role involves managing the full campaign lifecycle and delivering integrated campaigns across various channels, including digital and offline media. Full training in financial services will be provided.

Qualifications

• 6+ years' experience in media planning and buying, ideally from an agency environment.
• Proven experience leading client relationships and managing senior stakeholders.
• Strong understanding of digital media, with exposure to offline channels preferred.

Responsibilities

• Lead the day-to-day management of key client accounts.
• Own the full campaign lifecycle from planning to reporting.
• Plan integrated campaigns across multiple channels including digital and print.

Skills

Media planning and buying

Client relationship management

Digital media expertise

Analytical skills

Strong communication skills

Presentation skills

Negotiation skills

Job description

Would you like to join a global media strategy and buying business working across finance, business and international media industries? With a growing presence across multiple markets, the business partners with organisations in asset management, banking, trading and professional services, delivering targeted, insight-led campaigns.

As the Planning Director, you will sit at the intersection of cross-media planning, strategy, and client leadership, ensuring B2B media plans are commercially smart, insight-led, and built to drive meaningful business outcomes

The Role:

• Lead the day-to-day management of key client accounts, acting as a trusted senior contact
• Own the full campaign lifecycle, from briefing and strategic planning through to buying, delivery and reporting
• Work closely with senior leadership to shape media strategies aligned to client objectives
• Plan and deliver integrated campaigns across digital and selected offline channels, including print, OOH, TV and radio
• Build strong relationships with media owners and partners to secure effective media solutions
• Run regular client meetings, performance reviews and strategic updates
• Collaborate with international teams to deliver multi-market activity
• Support new business pitches and identify opportunities for account growth

The Candidate:

• 6+ years' experience in media planning and buying, ideally from an agency environment
• Proven experience leading client relationships and managing senior stakeholders
• Strong understanding of digital media, with exposure to offline channels a plus
• Confident translating client briefs into clear, effective media strategies
• Analytical and comfortable working with data, reporting and performance metrics
• Strong communication, presentation and negotiation skills
• Interest or experience in financial services, B2B or business media is beneficial, though full training will be provided

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