Pitch Advisor

Totum Partners; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global law firm in Birmingham seeks a Pitch Advisor to shape its pitch strategy and win new business. This role involves creating compelling pitch documents and managing the pitch process, collaborating with colleagues across various departments. Ideal candidates will have experience in business development within professional services and possess strong communication and project management skills. The firm promotes diversity and offers a supportive culture.

Qualifications

• Experience in business development, marketing, or pitching within professional services.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Commercially minded with innovative thinking.
• Ability to build positive relationships across teams.

Responsibilities

• Lead or support the development of tailored pitch documents.
• Manage the pitch process and ensure stakeholder engagement.
• Monitor competitor activity to maintain pitch distinctiveness.
• Gather and leverage pitch feedback for improvement.
• Generate and report pitch metrics for future strategies.

Skills

Project management

Written communication

Verbal communication

Business development

Collaboration

Tools

Content management tools

Databases

Job description

Pitch Advisor

Leading global law firm

Birmingham

My client, a global law firm renowned for its client‑centric approach and collaborative culture, is seeking a Pitch Advisor to join their dynamic team in Birmingham. With a reputation for innovation and a supportive environment, the firm empowers its people to drive growth and deliver exceptional results across international markets.

About the Role

This is an exciting opportunity to play a key part in shaping the firm’s pitch strategy and winning new business. As a Pitch Advisor, you’ll work closely with colleagues across BD, Marketing, and Client Services, leading the creation of compelling pitch documents and presentations that set the firm apart. You’ll be involved in both local and global pitches, bringing creativity, commercial insight, and project management skills to every opportunity.

Key Responsibilities

• Lead or support the development of tailored pitch documents and presentations in response to client RFPs, including large panel submissions.
• Add value to every proposition by identifying points of differentiation and crafting persuasive responses that boost win rates.
• Manage the pitch process, ensuring deadlines are met and all stakeholders are engaged.
• Contribute to and maintain databases and content libraries that support the pursuits team.
• Monitor competitor activity and industry trends to ensure the firm’s pitches remain distinctive.
• Collaborate with managers, partners, and other teams to develop compelling service propositions based on client needs and market insights.
• Ensure client research, competitor analysis, and sector intelligence are integrated into pursuit strategies.
• Motivate and coordinate colleagues across business services to deliver timely, high‑quality input for each pitch.
• Promote a proactive “pipeline” culture, preparing early for upcoming opportunities.
• Champion global best practice in pitching, including persuasive writing and commercial responses.
• Gather and leverage pitch feedback to continuously improve processes and outcomes.
• Support the successful onboarding of new clients following a pitch win.
• Track and report pitch metrics, using data to inform future strategies.

Person Specification

• Experience in business development, marketing, or pitching within professional services, ideally in a law firm environment.
• Strong project management and organisational skills, with the ability to juggle multiple priorities.
• Excellent written and verbal communication, with a flair for persuasive storytelling.
• Commercially minded, with an eye for differentiation and innovation.
• Collaborative, approachable, and able to build positive relationships across teams.
• Discreet, trustworthy, and committed to maintaining confidentiality.
• Proactive, adaptable, and comfortable working under varying degrees of supervision.
• Tech‑savvy, with experience using databases and content management tools.

Equal Opportunities

As a responsible business, it is important that we represent the diversity of our people, our clients and our communities. We believe that the firms that thrive are those with the most diverse team; that's why we work so hard to source the best talent from the broadest pool possible. As an equal opportunity employer, we strive to accommodate anyone who may have specific needs. If you require reasonable to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.