PHD Planning Director

Omnicom Media Group UK (OMG); City of Westminster; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading UK media agency is seeking a Planning Director to oversee planning for Skoda UK. This role involves managing brand and performance campaigns while leveraging data for innovative media solutions. The ideal candidate should have extensive experience in media planning, exceptional communication skills, and the ability to foster strong client relationships. You will also collaborate with a talented team and train junior staff, contributing to the agency's commitment to excellence in media planning.

Qualifications

• Proven track record in planning across digital and traditional media.
• Experience in managing client relationships effectively.
• Ability to lead discussions and present to clients.

Responsibilities

• Connect brand campaigns to targeted media activities.
• Own the planning, measurement, and analytics space.
• Execute innovative media solutions based on market knowledge.

Skills

Experience in media planning

Strong communication skills

Ability to extract insights from data

Detail-oriented

Tools

Planning and analytics tools

Job description

Sitting within our wider VWG team and reporting directly into the Client Partner, the Planning Director will work across both brand and performance lines of business for Skoda UK.

You will be working with a high-performing, Cannes Gold Lion winning team, and will have the opportunity to work across multiple work streams to help deliver a broad mix of exciting cross-channel media campaigns.

You will be an experienced and confident planner with experience across a wide range of media channels from digital to traditional, and a proven track record of working with clients that have a core focus on achieving measurable, tracked results. You should be fully conversant with industry standard planning, measurement and analytics tools, should be comfortable with extracting meaningful insight from data, and have a strong eye for detail and accuracy.

In this role, you will be responsible for connecting the client's brand campaign work to investment in targeted, lower funnel media activities. You will own the space between planning, measurement and analytics, ensuring best-in-class planning for Skoda, and leveraging data and technology to advance the way we plan and deploy media.

You will use your market and media knowledge to execute innovative solutions that are grounded in media planning excellence, whilst also acting in a senior daily client-facing role, ultimately forging strong relationships across the PHD and Skoda business.

You will already have strong communications skills (both verbal and written) and feel comfortable presenting to clients and various agency stakeholders across a range of media channels.

You will take a lead role within the Skoda relationship, which means you will have direct input and involvement into the wider team management I.e., resource, broader business development and team ways of working.

This role will be supported by our Planning Partner whose responsibility will be to support your personal development and skills development whilst ensuring that the wider planning team also continue to develop their own analytical planning capabilities.