Performance Marketing Specialist: Data-Driven Ad Growth

Together Light; England; On-site; GBP 40,000 - 55,000; Full time

Job summary

A digital marketing company in the UK seeks a Performance Marketing Specialist to drive customer acquisition through various paid media channels. The role involves developing strategies, managing campaigns, and conducting data analysis. Ideal candidates will have over 3 years of experience in performance marketing, strong ad copywriting skills, and proficiency with major ad platforms like Google and Meta. This position emphasizes data-driven decision-making and offers opportunities for professional growth.

Qualifications

• 3+ years of hands-on experience in a relevant role.
• Proven ability to write compelling ad copy.
• Expertise in analyzing marketing data.
• Proficiency with major ad platforms and analytics tools.
• Strong problem-solving skills.

Responsibilities

• Develop and execute paid media strategies.
• Manage paid campaigns from setup to monitoring.
• Handle technical aspects of ad platforms.
• Prepare performance forecasts and reports.
• Conduct full-funnel analysis for optimization.

Skills

Performance Marketing

Digital Marketing

Ad Copywriting

Data Analysis

Problem-Solving

Tools

Google Analytics 4

Google Tag Manager

Meta Ads Manager

TikTok Ads

Bing Ads

Job description

A digital marketing company in the UK seeks a Performance Marketing Specialist to drive customer acquisition through various paid media channels. The role involves developing strategies, managing campaigns, and conducting data analysis. Ideal candidates will have over 3 years of experience in performance marketing, strong ad copywriting skills, and proficiency with major ad platforms like Google and Meta. This position emphasizes data-driven decision-making and offers opportunities for professional growth.