Performance Marketing Manager

Experian; London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A global data and technology company based in London is seeking a Performance Marketing Manager to enhance performance marketing activities across their consumer site. This role includes analyzing performance data, forecasting KPIs, and creating testing frameworks. The ideal candidate will have strong skills in performance marketing, data analysis, and SQL, with a focus on actionable insights. Attractive hybrid working model, comprehensive benefits, and a commitment to diversity and inclusion are offered.

Benefits

Hybrid working

Great compensation package

25 days annual leave

Pension and healthcare benefits

Qualifications

• Experience in performance marketing with a focus on data analysis.
• Ability to translate data insights into actionable recommendations.
• Experience with A/B testing and statistics.

Responsibilities

• Contribute performance updates for weekly trading meetings.
• Monitor performance across all marketing channels.
• Develop monthly and daily forecasts for core KPIs.
• Create and own a testing framework for performance marketing.
• Analyze performance changes and market dynamics.
• Identify opportunities through channel performance trends.
• Automate reporting for internal and external teams.

Skills

Performance marketing analysis

SQL queries

A/B testing

Excel

Data-driven decision-making

Job description

Overview

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Company Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Title: Performance Marketing Manager, Acquisition team

We are looking for a Performance Marketing Manager to forecast, plan and increase performance marketing activity across Experian's consumer site. Reporting to the Head of Performance Marketing, your responsibilities will include:

Responsibilities

• Trading meetings: Contribute performance updates and analysis on key performance metrics for weekly trading meetings with senior stakeholders. Lead weekly trading calls with the wider eCommerce and Finance teams.
• Performance analysis: Rigorously monitor performance across all performance marketing channels. Proactively provide detailed insights and updates into channel or product level performance and test results.
• Forecasting: Collaborate with teams across the consumer business to develop and produce accurate monthly and daily forecasts for core KPIs. Track performance against these forecasts and identify opportunities for revenue growth. Collaborate with Finance teams in annual/quarterly planning.
• Create and own a testing framework: Support the Acquisition team to prioritise and analyse AB tests, with a view on longer-term performance and revenue trajectory. Create and review testing roadmaps and analyse the results and share them with the wider team.
• Conducting deep dives: Deeply understand performance and external demand and market dynamics to investigate performance changes.
• Identifying opportunities: Inform long-term strategy and short-term commercial opportunities through analysing performance marketing trends. Analyse gaps in channel setups and inform audience strategy.
• Automate reporting: Work with multiple internal and external (agency) teams to scope, create and improve performance reporting for the Acquisition team.

Qualifications

• Performance marketing experience combined with experience analysing performance marketing trends
• Ability to turn data and insight into actionable recommendations
• Broad understanding of marketing channels and their role in a customer journey
• Comfortable writing and executing SQL queries
• Experience with A/B testing and test statistics
• Highly numerate and data driven and comfortable manipulating large datasets, Excel skills (can perform complex functions) required.

Additional Information

Benefits package includes:

• Hybrid working
• Great compensation package and discretionary bonus
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Grade: D/EB8

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