Performance Business Director (tech client)

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading global communications group is seeking a Performance Business Director to lead EMEA’s performance product for a key client. The role involves strategic planning, media management across channels, and team leadership. Ideal candidates will have a strong digital performance background, exceptional leadership qualities, and the ability to influence diverse stakeholders. This position supports a hybrid work model with a focus on collaboration and data-driven decision-making.

Benefits

Inclusive Benefits

Supportive assessment process

Qualifications

• Digital-first leader able to craft compelling, data-driven stories.
• Strategic thinker with expertise in digital performance.
• Proven team leader with account management skills.
• Analytical and detail-oriented, adept at interpreting data.

Responsibilities

• Lead Adobe.pub's EMEA performance product across multiple media channels.
• Develop and implement performance strategies to drive business results.
• Analyze historical campaigns to integrate learnings into future projects.
• Negotiate partnerships with media vendors for Adobe.

Skills

Digital performance expertise

Analytics

Programmatic activation

Paid Search

Paid Social

Strong presentation skills

Strategic thinking

Account management

Job description

Company description

Publicis Groupe, known for its world‑renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Adobe is one of the largest and most diversified software companies in the world. Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 31,000 employees, Adobe achieved revenue of US$21.5 billion in fiscal year 2024. Adobe has three major product lines: Creative Cloud to unleash creativity, including famous apps such as Photoshop; Document Cloud to accelerate document productivity, including Adobe Acrobat; and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe has been at the forefront of digital technology for over 40 years and continues to see rapid sales growth. Adobe is on a mission to hire the very best and is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

Overview

In 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London. The EMEA team, which has 95 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s digital engagement.

About the role

This is an incredible opportunity to drive growth and change on a fast‑growing, game‑changing Publicis Media client. As our client’s business continues to mature we are seeking a Performance Business Director to join our growing team and help our client unlock the full potential of our strategic planning capabilities. You will play a pivotal role in developing a world‑class communications planning product for our team and use proactive thought leadership to help clients unlock new sources of growth.

Leadership & Team Management

• Overall leadership of Adobe.pub’s EMEA performance product across upper and lower funnel activity in Programmatic Media, Paid Search, and Paid Social for the Acrobat Product Group
• Manage and coach a multi‑disciplinary team, including direct line‑management responsibility for Programmatic, Search, and Social talent dedicated to the Acrobat product group
• Represent all performance workstreams for Acrobat on the Adobe.pub management team and collaborate with other product group leads

Strategy Development & Planning

• Work in partnership with the Acrobat Planning Lead to develop and implement a vision for deploying Adobe’s media investment in performance channels to deliver optimal business and ROI outcomes
• Develop effective and efficient quarterly performance strategies across all channels to drive brand, digital, and business results
• Move Adobe towards a “full‑funnel” approach combining upper and lower funnel media for maximum efficiency and effectiveness
• Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team

Measurement, Analytics & Optimization

• Effectively analyse historical campaigns to integrate learnings into future campaigns, in collaboration with analytics teams within Adobe.pub and Adobe
• Work with strategy leads to oversee a robust test‑and‑learn program to improve Adobe’s media effectiveness
• Help Adobe overcome walled gardens to understand the actual impact of different channels on results

Partnership & Collaboration

• Develop relationships with key media vendors to negotiate partnerships for Adobe
• Collaborate with Performance Leads in APAC, Japan, and the US to share and adopt best practices to accelerate performance delivery
• Contribute to the development of the broader global Adobe.pub, Zenith Global & Publicis Media performance product
• Look for opportunities to expand Adobe.pub’s relationship and scope with Adobe by providing services that drive growth for the client’s business

Responsibilities

WHAT YOU NEED TO SUCCEED

• Digital‑first leader who can craft compelling, data‑driven stories and influence diverse stakeholders
• Strategic thinker with expertise in digital performance, analytics, and optimization to shape client media strategies
• Technical proficiency and hands‑on experience in Programmatic, Paid Search, or Paid Social activation
• Proven team leader who builds high‑performing, motivated, and collaborative teams
• Strong account management skills to ensure seamless delivery and trusted relationships with Adobe and internal stakeholders
• Excellent presentation and communication abilities to confidently engage senior stakeholders
• Commercially driven and proactive, with strong problem‑solving skills and ability to escalatissues early
• Analytical and detail‑oriented, adept at interpreting data, spotting trends, and ensuring accuracy

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Additional information

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).