Partnerships Manager

Legends / ASM Global Europe; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading partnership sales organization in Greater London seeks a Partnership Sales Manager to drive revenue by developing long-term brand partnerships. The role involves managing the entire sales cycle and collaborating with internal teams to create tailored proposals. Ideal candidates will have a proven track record in sales, particularly within sports or events, and possess strong communication and commercial acumen. The position offers 25 days annual leave and various health benefits.

Benefits

25 days annual leave

Life Assurance policy

Healthshield coverage

Employee Assistance Programme (EAP)

Cycle to Work scheme

Discounted event tickets

Qualifications

• Proven background in sales, ideally in sports, music, or events.
• Successful in achieving sales targets.
• Strong negotiation skills for managing commercial agreements.

Responsibilities

• Identify and pursue new business opportunities.
• Manage the full sales cycle from lead generation to contract closure.
• Collaborate to create tailored proposals meeting client objectives.

Skills

Sales experience

Proactive outreach

Excellent communication skills

Commercial acumen

Organised and detail-oriented

Job description

About LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. We combine unmatched expertise with a global reach, offering end-to-end solutions—from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues, stadiums, arenas, convention centres and theatres.

Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our respect, integrity, and accountability values, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

About the Role

The Partnership Sales Manager will support the execution of Legends / ASM’s UK partnership sales strategy by identifying, developing, and securing high-value, long-term brand partnerships across our UK venue portfolio. This role is vital to delivering annual commercial revenue targets by generating new business, developing tailored partnership proposals, and working collaboratively across multiple internal teams to bring compelling rights-led opportunities to market.

You will work directly with the Partnerships Sales Director to implement a proactive sales strategy, driving revenue through creative packaging of partnership assets including naming rights, IP associations, hospitality programs, and integrated brand activations.

What we can offer

Hosting events is what we do best, and we want our People to experience that too—enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave.

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution to the Pension ensures your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield, ASM will support with these unexpected costs for you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries—both physically and metaphorically! When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet.

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team.

Responsibilities

• Deliver against annual partnership sales targets through proactive outreach and strategic sales execution.
• Identify and pursue new business opportunities across key categories via creative prospecting and industry networking.
• Manage the full sales cycle—from lead generation and proposal development to pitch delivery, negotiation, and contract closure.
• Collaborate with internal teams to create insight-led, tailored proposals that meet client objectives.
• Maintain an active sales pipeline with accurate tracking, forecasting, and regular progress reporting.
• Work cross-functionally to develop compelling sales materials and innovative rights packages.
• Support go-to-market strategies exploring new rights and revenue opportunities.
• Build strong internal relationships across venues to understand specific needs and available inventory.
• Represent Legends ASM professionally in all client and industry engagements.
• Ensure smooth handover to activation teams post-sale for successful partnership delivery.
• Meet weekly KPIs and provide regular updates to senior sales leadership.

Qualifications

• A proven background in sales, ideally with sports, music or events partnership experience.
• Demonstrated success achieving sales targets.
• Experience managing a high-volume sales pipeline and negotiating commercial agreements.
• Strong commercial acumen with the ability to align client needs with ASM Global’s portfolio assets and audience value.
• Self-starter who is comfortable with prospecting, proactive outreach, and opening new categories through initiative and perseverance.
• Excellent proposal writing and presentation skills, with a creative and strategic mindset.
• A collaborative approach and ability to work cross-functionally with multiple internal teams and stakeholders.
• Personable with outstanding communication and interpersonal skills; confident engaging senior client stakeholders and decision-makers.
• Highly motivated, target-driven and able to thrive in a fast-paced, high-performance sales environment.
• Organised, self-sufficient, and capable of managing workload effectively across multiple projects.
• Positive, adaptable, and comfortable with occasional travel and flexible hours in line with client needs and event schedules.

Recruitment Process

• Stage: Video call with UK Partnership Sales Director and Partnerships Director.
• Stage: Face-to-face meeting to present task with Partnership Sales Director and SVP Commercial.

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.

General Information

The role requires flexibility and travel to venues and client meetings across the UK. Some evening and weekend work may be required in line with event schedules or client demands.