Partnerships Account Executive

We Are 54; Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A sports and entertainment agency is seeking a Partnerships Account Executive to help deliver high-profile sponsorship programmes. This role involves activation planning, contractual rights management, and fostering strong client relationships. The ideal candidate will have 1–3 years’ experience in sports marketing, excellent organisational skills, and a passion for sports. Competitive salary with benefits including annual leave, healthcare, and a bonus structure.

Benefits

Competitive Salary

Annual Discretionary Company Bonus

Pension scheme

Private Healthcare

Employee Assistance Program

Qualifications

• 1–3 years’ experience in sports marketing or brand partnerships.
• Proficient in Microsoft PowerPoint and Excel.
• Detail-oriented and able to manage multiple tasks.

Responsibilities

• Support the planning and delivery of activation programmes.
• Maintain rights management trackers across partner accounts.
• Act as a contact point for clients and rights holders.

Skills

Organisational skills

Interpersonal skills

Project management

Communication abilities

Attention to detail

Adaptability

Tools

Microsoft Office

CRM tools

Job description

Partnerships Account Executive

Application Deadline: 18 December 2025

Department: Partnerships

Employment Type: Permanent - Full Time

Location: London

Reporting To: Adam Crane

Description

ABOUT 54GROUP:

54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.

Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest‑growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest‑growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024.

ROLE OVERVIEW

The Partnerships Executive plays a vital supporting role within 54’s Partnerships & Activation team, helping to deliver world‑class sponsorship programmes for leading brands and rights holders. The role focuses on three key areas:

• Activation planning and delivery – including guest programmes, VIP experiences, digital content, campaigns, and physical activations
• Contractual rights delivery and tracking – ensuring every partner benefit is fulfilled, recorded, and reported
• Relationship management – supporting strong, professional partnerships with clients, rights holders, and suppliers

This is an excellent opportunity for a motivated and organised individual to develop their career in sports marketing, working on high‑profile international sponsorships.

KEY ROLES AND RESPONSIBILITIES

Activation Planning & Delivery

• Support the creation, planning, and execution of activation programmes across digital, live event, and experiential activations
• Coordinate logistics for guest programmes, hospitality and VIP experiences at domestic and international events
• Assist in the production of digital and social content campaigns aligned with partner objectives and brand guidelines
• Liaise with venues, suppliers, and internal teams to ensure smooth activation delivery
• Provide on‑site support at events, including guest servicing, branding delivery, and operational coordination

Contractual Rights Delivery & Tracking

• Maintain and update rights management trackers across partner accounts
• Ensure all contractual rights and deliverables are delivered accurately and on time
• Coordinate internal and external approvals for creative assets and activations
• Support the preparation of performance reports and campaign evaluations

Relationship Management

• Act as a day‑to‑day point of contact for clients and rights holders
• Support senior team members in maintaining strong relationships with partnersHelp prepare and deliver client presentations, reports, and review sessions
• Champion the highest standards of professionalism, responsiveness, and attention to detail

Measurement & Insight

• Track and report on activation performance, including engagement metrics, media value, and guest feedback
• Contribute insights and ideas to enhance partnership value and future planning

SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED

• 1–3 years’ experience in sponsorship, sports marketing, events, or brand partnerships (agency or rights‑holder side)
• Excellent organisational and project management skills
• Strong interpersonal and communication abilities, with confidence engaging clients and suppliers
• Detail‑oriented and able to manage multiple workstreams simultaneously
• Proficient in Microsoft Office, particularly PowerPoint and Excel; familiarity with CRM or project‑tracking tools advantageous
• A passion for sport and an understanding of sponsorship’s role in marketing and fan engagement Personal Attributes
• Proactive, adaptable, and enthusiastic — thrives in a fast‑moving, event‑driven environment
• Team‑oriented with a collaborative mindset and strong sense of accountability
• Creative thinker with a practical approach to problem‑solving
• Positive, professional, and committed to delivering exceptional work for clients

SALARY AND BENEFITS

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• Pension scheme
• Life Assurance
• Income Protection
• 25 days annual leave (+ public holidays), pro‑rated & Birthday off
• Increased annual leave with years of service
• Employee Assistance Program (EAP)
• Private Healthcare
• Enhanced Parental Leave
• Staff clothing
• Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00