Partnership & Activation Manager - Thg Nutrition

THG; Manchester; On-site; GBP 40,000 - 50,000; Full time

Job summary

A global e-commerce leader seeks a Partnerships & Activations (In-store) Manager for its Manchester HQ. The successful candidate will lead innovative marketing strategies, manage partnerships, and coordinate with multiple teams to enhance customer experience. Ideal candidates will possess strong project management skills and at least 2 years of relevant experience. This role offers a dynamic work environment, competitive benefits, and unique career development opportunities.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

State-of-the-art on-site gym

Up to 50% staff discount on THG brands

Referral bonus up to £1,000 after probation

Qualifications

• Minimum 2 years of experience in a relevant field.
• Preferred at least 3 years in brand or product-led marketing.
• Experience managing real-life activations with practical, creative outcomes.

Responsibilities

• Brief and optimise design strategies for partnership products.
• Act as lead marketing point of contact for selected licensees.
• Launch new partnerships globally.

Skills

Project management

Strong communication skills

Creativity and innovation

Interpersonal skills

Drive for results

Job description

About THG

We are THG, a global e‑commerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty. From Manchester to New York, we are powered by a team of over 2,500 people who work together, lead by example, and think BIG.

About THG Nutrition

THG Nutrition hosts some of the best‑loved and most trusted names in wellbeing and nutrition, including Myprotein, Myvegan, Myvitamins, and MP Activewear. We aim to be the world’s most empowering health movement, championing everyone to live healthier, more active lives.

Job Details

• Job Title: Partnerships & Activations (In-store) Manager
• Reporting to: Product Strategy & Marketing Lead
• Brand: Myprotein
• Location: THG HQ, WA15 0AF – Fully office based

About the role

This role sits within the Partnership Marketing Team, closely working with the Shopper Marketing team. It has high visibility and distinct areas of ownership, where you can showcase influencing and project‑management skills. You will activate Nutrition partnerships across 360 marketing with a digital‑first approach and lead physical partnerships in in‑store environments, traditionally clothing first, to introduce nutrition for a complete offering.

Responsibilities

• Brief and optimise design strategies for partnership products in collaboration with Brand, NPD, Partnerships and Creative Teams.
• Act as lead marketing point of contact for selected licensees and licensors, managing year‑round activations.
• Launch new partnerships globally, including both licensing in and out.
• Optimise marketing plans across Myprotein channels, identify new opportunities to reach audiences and hit financial targets.
• Lead trade‑show activations throughout the year, scaling concepts to fit different environments.
• Liaise with cross‑functional teams to improve customer experience, focusing on shopper marketing, brand, clothing and packaging.
• Work with packaging and clothing teams to create in‑store retail offering that is fit for purpose.
• Align brand look with shopper marketing managers across all in‑real‑life moments.
• Create and deliver sell‑ins to new partner retailers.
• Liaise with suppliers and agencies to create in‑store activations.
• Manage in‑store accounts including high‑street clothing retailers, gym expansion projects and branded locations such as shop‑in‑shop experiences and the Myprotein kitchen.

What we're looking for

• Minimum 2 years of experience in a relevant field.
• Preferred at least 3 years in brand or product‑led marketing.
• Experience managing real‑life activations with practical, creative outcomes.
• Experience in apparel is preferred but not essential.
• Creativity and innovation – a keen visual eye and the ability to spot opportunities in novel ideas.
• Strong communication skills and resilience, coordinating and communicating vision to teams and partners.
• Interpersonal skills – empathy, ability to influence people at all levels.
• Drive for results – accountable success and measurable outcomes.
• Project management – ability to prioritise and work on multiple projects simultaneously.

Preferred Requirements

• Interest and knowledge of sports, health and wellbeing markets.
• Keen interest in sustainability with relevant experience.
• Relationship‑management experience.
• Experience in FMCG or CPG.
• Understanding of digital marketing tools (PPC, email, social, SEO, PR) and data and insights.
• Additional FMCG experience.

Benefits

Career Development: Access bespoke development programmes and an upskilling programme delivered with industry partners.

Enhanced Leave:

• 25 days annual leave plus bank holidays.
• Birthday day off.
• Enhanced maternity and paternity pay based on length of service.
• Up to 10 days compassionate leave.
• Buy‑back up to 3 days each year.
• Unlock 2 days volunteer leave after 12‑months.

Wellbeing Support:

• Face‑to‑face and virtual appointments with an in‑house GP.
• In‑house CBT therapist.
• 24/7 Employee Assistance Programme (EAP) via Bupa.
• State‑of‑the‑art on‑site gym.
• On‑site physio.

Other Perks:

• Save up to 12 % on personal tech via salary sacrifice.
• Subsidised bus pass from Manchester City Centre to the ICON office.
• Up to 50 % staff discount on THG brands.
• On‑site staff shop.
• On‑site barber.
• Referral bonus up to £1,000 after probation.
• Anniversary gifts at 5 and 10 years of service.

Equality, Diversity & Inclusion: THG is proud to be a Disability Confident Committed employer. If invited to interview, please let us know if any reasonable adjustments can be made to the recruitment process. THG welcomes applications from all sections of the community and is committed to creating a diverse and inclusive environment.

Because of high application volumes, review may take time. We aim to respond within 14 days; if you have not heard from us in that timeframe, contact our Talent team for updates.