Paid Media Specialist

Clickthrough Marketing; Manchester; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading digital performance agency in Manchester is seeking an experienced paid media strategist to lead initiatives across Google, Meta, and other platforms. The ideal candidate will have a strong background in managing paid media and analytics, alongside excellent client management skills. Responsibilities include developing strategies, managing budgets, and collaborating with internal teams to deliver superior campaign performance. A flexible work environment and competitive salary of £30,000–£40,000 are offered.

Benefits

Competitive salary

Flexible work options

Training and certification support

Health and wellbeing benefits

Enhanced parental leave

Social activities

Qualifications

• Hands-on experience managing medium to large paid media budgets.
• Proven track record in achieving ROAS and revenue targets.
• Excellent communication and storytelling abilities.

Responsibilities

• Develop and manage multi-channel paid media strategies.
• Collaborate with SEO, CRO, UX, and Creative teams.
• Analyze performance data and provide actionable insights.

Skills

Google Ads expertise

Meta Ads expertise

Client leadership

Data analysis

Budget management

Tools

Google Analytics 4

Excel

SQL

Job description

Opportunity

This is an exciting opportunity to lead and nurture paid media strategies across Google, Meta and (ideally) Microsoft / TikTok, connecting creativity, data, and insight to deliver meaningful business outcomes.

You'll work closely with clients to understand their goals, build trusted relationships and develop media strategies that drive sustained growth. As a valued member of our established paid media team you’ll contribute to a culture of collaboration, support and continuous learning.

Role

You’ll plan, deliver and evolve multi-channel paid media programs that align to each client’s commercial goals, turning objectives into clear budgets, forecasts, media plans and actionable roadmaps.

Working closely with colleagues in SEO, CRO, UX and Creative you’ll ensure our campaigns deliver a consistent message and a seamless customer experience. You’ll also translate performance data into clear insights and recommendations that help our clients grow with confidence.

Key Responsibilities

• Strategy & Ownership: Build cross‑channel paid strategies aligned to profit, CAC/LTV/ROAS and pipeline goals; lead quarterly/annual planning, pacing, and performance governance.
• Execution & Optimisation: Architect/​manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred; drive incremental growth via audience design, feed optimisation, creative testing and automation (rules/scripts); implement robust measurement (GA4, Consent Mode v2, enhanced conversions, offline/CRM server‑side tagging where appropriate); run experiments (geo‑holdouts, incrementality, creative/messaging tests) and roll findings into playbooks.
• Analytics & Reporting: Build decision‑ready reporting and diagnose performance using first‑party data and cohort/LTV analysis.
• Collaboration & Leadership: Partner with SEO, CRO, UX and Creative to improve journey and conversion; contribute to proposals, case studies and pitching.
• Strategic Leadership Focus – Performance & Growth: Deliver measurable ROI, pace budgets, scale winners, protect efficiency with clear testing and governance.
• Capability & Quality: Raise standards for structure, naming, UTM hygiene and QA; codify learnings into repeatable playbooks and training.

Qualifications

• Essential
• Hands‑on paid media (agency preferred) managing medium‑large budgets.
• Deep Google Ads & Meta expertise; strong PMax, Shopping feeds and YouTube.
• Proven growth against ROAS/Revenue and efficiency targets.
• Strong GA4/attribution/privacy and offline conversion integrations.
• Advanced Sheets/Excel; forecasting and budget/pacing models.
• Excellent client leadership and clear storytelling.
• Nice to have
• Microsoft Ads, TikTok; LinkedIn or DV360 a plus.
• Feed tools (GMC rules/apps), SA360, CM360.
• Basic SQL/Python; Google Ads/Meta certifications.

Benefits

• Competitive salary and benefits (Monthly Salary: 30,000‑40,000).
• Flexible work (office/hybrid/remote) and high‑trust culture.
• Training budget, certification support and conference access.
• Opportunity to help shape paid media frameworks and playbooks.
• Flexible part‑time and remote working.
• 24 days holiday plus bank holidays.
• A chance to be Person of the Month.
• A range of social activities.
• Simply Health benefits.
• Health and wellbeing weeks.
• Enhanced maternity and paternity pay.
• Financial wellbeing support.

About Us

ClickThrough is a digital performance agency helping ambitious brands grow smarter and faster. We combine strategic thinking with hands‑on delivery across SEO, paid media, UX, content, CRO and AI to unlock sustainable growth.

Our vision is to unleash the potential of people and brands by pushing boundaries in how we think, work and grow.

Our positioning is a strategic partner in digital performance combining elite talent with AI‑powered solutions to deliver personalisation at scale. We’re a team of around 40 people, commercially sharp, values‑led and focused on delivering exceptional results.