Paid Media Lead

Two Circles; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A sports marketing company in London is seeking a Paid Media Lead to oversee flagship paid media accounts. The ideal candidate will possess over 6 years of experience in paid media, with a focus on Paid Social. You will lead campaign planning, mentor junior team members, and contribute to innovative strategies that drive measurable growth for clients. This role includes a range of benefits, including competitive holiday and health care plans.

Benefits

Renowned Team Days

Discretionary Bonus

Private healthcare

Gym membership contribution

Mobile phone contribution

Qualifications

• 6+ years’ experience in paid media, particularly in Paid Social.
• Strong leadership and mentoring skills.
• Excellent analytical skills with data-driven decision making.

Responsibilities

• Lead planning and activation of paid media campaigns.
• Drive best-practice approaches and innovation in Paid Social.
• Mentor junior team members and shape scalable workflows.

Skills

Paid Social expertise

Leadership skills

Analytical skills

Digital media understanding

Job description

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Our Growth Marketing Team is Two Circles’ full-service media agency, sitting at the heart of how we help clients connect with fans. Combining data-driven insight, creative storytelling, and media execution across all channels — from digital and social to TV, audio, and OOH — the team delivers integrated campaigns that grow fan engagement and commercial performance. From global media strategy to hands‑on campaign delivery, we connect brands and rights holders with fans in ways that drive measurable business growth.

Role Summary

Our Growth Marketing team is looking for a Paid Media Lead to lead flagship paid media accounts, and play a key role in the planning, delivery, and optimisation of full‑funnel campaigns.

This is a senior role suited to an experienced paid media specialist – someone who combines hands‑on channel expertise (particularly in Paid Social) with strategic thinking, operational excellence, and a passion for developing people and process. You’ll work alongside other senior leads across the team to shape how we build and deliver an integrated, data‑driven media proposition that connects sports organisations with fans and drives measurable growth.

Responsibilities

• Lead the planning and activation of paid media campaigns across multiple biddable channels, with a focus on delivering performance and commercial impact.
• Champion Paid Social excellence, driving best‑practice approaches, testing frameworks, and innovation across platforms.
• Collaborate with other senior leads across the Growth Marketing team to integrate media with data, creative, and strategy disciplines.
• Support team growth by mentoring junior members, sharing knowledge, and helping shape scalable ways of working.
• Drive operational improvement, building and maintaining processes that ensure campaign consistency, accuracy, and efficiency.
• Contribute to cross‑channel planning & buying, ensuring paid media strategies align with broader marketing activity including ATL campaigns (TV, OOH, audio).
• Manage client relationships confidently, presenting strategies, insights, and recommendations that demonstrate strategic value.
• Stay ahead of industry trends and platform developments to keep our team and clients at the forefront of paid media innovation.

Essential Skills

• 6+ years’ experience in paid media, with deep hands‑on expertise in Paid Social (Meta, TikTok, X, LinkedIn, YouTube).
• Broader understanding of the digital media ecosystem, including Search, Display, and Programmatic.
• Awareness of the wider media landscape, and how digital activation integrates with ATL channels such as TV, OOH, and audio.
• Process‑oriented mindset – skilled at building and improving workflows, documentation, and quality assurance routines.
• Strong leadership and mentoring skills, with experience helping others develop.
• Excellent analytical skills and familiarity with data‑driven measurement, optimisation, and reporting.
• Clear communicator, able to turn data and performance insights into compelling narratives for clients and internal teams.
• Comfortable working across multiple accounts, stakeholders, and priorities in a fast‑paced environment.

Desirable Skills

• Experience leading multi‑channel campaigns, combining online and offline.
• Experience leading multi‑market campaigns or coordinating activity across regions.
• Familiarity with first‑party data strategies, audience segmentation, and measurement frameworks.
• Experience in or close collaboration with creative or content teams to enhance media storytelling.
• Passion for sport and understanding of the fan and rights‑holder ecosystem.

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunities employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We value and want to have all types of candidates apply for roles at Two Circles. Therefore, we would love for you to fill out the Equality & Diversity Monitoring Form as part of your application. This form does not ask for your name or information that would make you personally identifiable.

Benefits

• Renowned Team Days often throughout the year
• Summer Away Days
• 23 standard days of holiday (+1 Birthday, +1 Well‑being Day, +1 ‘Big Life Event’, and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
• Discretionary Bonus based on company performance
• Performance Reviews every 6 months with discretionary salary increases
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2 x annual kit drops