OOH Planning & Buying Executive

Dentsu; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading media agency in London is looking for an OOH Planning Executive to support the planning team in delivering outstanding media solutions. The role involves assisting with campaign planning, building relationships with media owners, and analyzing campaign successes. Ideal candidates will have client servicing experience and strong communication skills. This permanent position offers a flexible work environment, competitive salary, and tailored benefits.

Benefits

Flexible working arrangements

Tailored benefits package

Qualifications

• Experience in client servicing, project, or account management roles.
• Strong communication skills with the ability to identify issues/opportunities.
• Proficiency in Microsoft Outlook, PowerPoint, and Excel.

Responsibilities

• Assist the team in delivering best-in-class OOH media solutions.
• Collate Post Campaign Analysis (PCA) reports detailing campaign success.
• Build effective relationships with key media owners.

Skills

Client servicing experience

Communication skills

Microsoft Office proficiency

OOH knowledge

Job description

The purpose of this role is to provide support to the senior team in delivering innovative solutions that deliver client objectives whilst meeting our business objectives and financial targets

Job Description:

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu's OOH division (formally known as Posterscope) is the world's leading location-based marketing specialist. We have a deep understanding of what people think, feel and do out of the home, making us experts in reaching and influencing audiences in the physical world. We combine insight, data, technology and smart people to create compelling, creative and measurable solutions which make a meaningful difference to businesses and brands. We enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships.

We're hiring for a OOH Planning Executive to join our OOH team in London.

Purpose of the Role

In the role of Planning & Buying Executive, you will be working within the fast-paced and exciting Dentsu OOH Planning & Buying team. The role will work across a selection of clients and assist Planning & Buying Managers and/or Directors on ad-hoc briefs/projects.

The role will work with the Planning & Buying Managers and/or Directors to develop the skills required to deliver high quality OOH media solutions.

Key Responsibilities

• Responsible for assisting the team in order to deliver best in class work. Assisting other members of the team through the planning process to help pull together compelling responses to briefs. This will include assisting on:
  • Full supporting rationale presentations for OOH media (Powerpoint)
  • Full activity overviews/plans (Excel)
  • Selling in the benefits of diversified products offerings (LivePoster/Data/Special builds) where applicable.
• Collating photographs and play out reports for each campaign.
• Pulling together Post Campaign Analysis (PCA) reports to detail campaign success back to clients
• Using internal tools such as ECOS (as detailed below) to help add detail and context to plans.
• Responsible for providing all responses on the specified plan template and within agreed deadlines, incorporating ECOS Planner/ROUTE audience delivery information where required.
• Responsible for supporting the P&B Director/Manager to build effective working relationships and practices with key media owners (including JCDecaux /Global/Clear Channel).

Qualifications + Skills

• Experience working in either client servicing, project or account management roles or in a similar advertising / media role - Previous OOH experience not essential but highly valued.
• Good communication skills with the ability to identify and highlight any issues or opportunities.
• Able to build positive day to day working relationships with media owner partners and internal stakeholders in Planning and Buying.
• Strong knowledge of all Microsoft programmes (Outlook, PowerPoint, and Excel etc.).
• Strong communication skills with the ability to identify any issues/opportunities to line manager, internal departments, agency contacts and media owners in good time.
• Ideally good OOH knowledge of OOH planning and buying growing expertise in proximity/local planning Activation process.

What we offer

• This is a permanent role
• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office 2-3 days a week across Tuesdays, Wednesdays and Thursdays.
• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid

Location:
London

Brand:
Posterscope

Time Type:
Full time

Contract Type:
Permanent