Online Marketing Executive

HSB Technical; Havant; On-site; GBP 29,000 - 35,000; Full time

Job summary

A recruitment agency is seeking an Online Marketing Executive to manage and improve their website and webshop. The role involves driving online traffic, enhancing visibility through SEO, and managing customer reviews. Candidates should have experience with CMS platforms and be knowledgeable about digital marketing strategies and SEO practices. This is a full-time, permanent position based in Havant, offering a salary of £35,000.

Benefits

Lots of Benefits

Qualifications

• Experience in managing websites and online shops.
• Knowledge of digital marketing metrics and tools.
• Ability to enhance the company's online presence effectively.

Responsibilities

• Manage the company's website and webshop.
• Drive traffic through digital marketing strategies.
• Enhance SEO and monitor online visibility.
• Manage customer reviews and online reputation.

Skills

Experience using CMS and e-commerce platforms

Knowledge of analytics tools

Strong understanding of SEO

Basic understanding of digital advertising platforms

Understanding of website optimisation

Job description

Position

Online Marketing Executive

Location

Havant

Salary

£35,000

Type

Permanent - Full Time

Benefits

Lots of Benefits

Company

HSB Technical Ltd is a specialist recruiter within the Power & Propulsion, Shipbuilding, Maritime Shipping, Energy and Subsea sectors.

Description

Responsible for managing and improving the company's website and webshop, driving online traffic through targeted digital marketing activity, and enhancing visibility through SEO and reputation management. Monitor performance, identify opportunities to increase conversions and online sales, ensure all digital content is engaging, accurate, and aligned with the brand. HSB Technical's client is an established and well-regarded business entity.

Duties and Responsibilities

• Website & Webshop Management:
  • Oversee day-to-day management of the company website and webshop
  • Ensure the website remains up to date, visually appealing, and aligned with brand standards
  • Continuously improve website usability and customer experience to increase conversions and online sales
  • Coordinate with external agencies or developers when technical updates are required (no programming expected)
• Digital Marketing & Traffic Growth:
  • Develop and execute online marketing strategies to drive high-quality traffic to the website
  • Manage and optimise online campaigns that support the sales team with company sales growth and brand visibility
  • Track performance metrics and provide insights on customer behaviour and website traffic
• SEO & Online Visibility:
  • Build and develop the company's SEO profile, including keyword research, on-page SEO, and content optimisation
  • Monitor search performance and implement improvements to increase organic visibility
• Review & Reputation Management:
  • Encourage and manage customer reviews across key platforms
  • Support initiatives to strengthen online reputation

Qualifications and Requirements

• Experience using CMS and e-commerce platforms
• Knowledge of analytics tools such as Google Analytics, Search Console, or similar
• Basic understanding of digital advertising platforms (optional)
• Strong understanding of SEO, website optimisation, and online customer journeys
• A full driving licence is required
• This is not a programming or developer role

Recruitment Partner

HSB Technical Ltd has been appointed as the recruitment partner for this role.