On-Trade FMCG Marketing Lead: Shopper Activation

Henderson Brown Recruitment; Gloucester; On-site; GBP 36,000; Full time

Job summary

A recruitment agency is searching for a Customer Marketing Manager to join a leading FMCG business in Gloucestershire. The role involves developing marketing activation plans and leading BTL campaigns. Ideal candidates have 2-3 years' experience in customer marketing within FMCG, strong analytical skills, and a passion for impactful activations. This position offers a salary of £36,000 plus a 10% bonus, with hybrid working arrangements.

Qualifications

• 2-3 years' experience in shopper, trade, or customer marketing within FMCG.
• Strong commercial acumen and stakeholder management skills.
• Proactive, creative approach to delivering standout activation.

Responsibilities

• Develop and deliver On‑Trade marketing activation plans.
• Lead the creation of BTL toolkits and campaign assets.
• Manage agencies and coordinate brand activations.
• Analyse performance data to optimise campaigns.

Skills

Shopper marketing experience

Stakeholder management

Analytical mindset

Excellent communication

Project management ability

Job description

A recruitment agency is searching for a Customer Marketing Manager to join a leading FMCG business in Gloucestershire. The role involves developing marketing activation plans and leading BTL campaigns. Ideal candidates have 2-3 years' experience in customer marketing within FMCG, strong analytical skills, and a passion for impactful activations. This position offers a salary of £36,000 plus a 10% bonus, with hybrid working arrangements.