Omnichannel Marketing Lead — Regional Strategy & Growth

ResMed; East Hagbourne; On-site; GBP 75,000 - 90,000; Full time

Job summary

A leading healthcare company in East Hagbourne seeks an Omnichannel Strategy & Optimization Lead to drive regional digital strategy. This senior role involves developing omnichannel frameworks, mentoring teams, and collaborating with marketing leaders to optimize campaigns. Candidates should have over 6 years in digital marketing, agency experience, and strong proficiency in German and English. The position offers competitive perks including 30 days vacation and remote work options.

Benefits

30 days vacation plus holiday leave

Stock purchase program

Volunteer Leave days

JobRad or wellness subsidies

Work from home options

Company pension plan

Mental health support

Training and development opportunities

Qualifications

• 6+ years of experience in omnichannel or digital marketing.
• Significant agency experience preferred.
• Proven success in leading high-performing teams.
• Knowledge of digital activation strategy across media channels.
• Experience with agile testing frameworks.

Responsibilities

• Develop and maintain an omnichannel strategy framework.
• Champion a test-and-learn culture for performance improvement.
• Identify performance trends and synthesize regional learnings.
• Collaborate with various internal partners for effective campaign optimization.

Skills

Omnichannel marketing

Campaign strategy

Performance marketing

Team leadership

Stakeholder management

Analytical mindset

Fluent German

Fluent English

Tools

Google Ads

Meta Business Suite

Amazon Ads

DV360

GA360

Looker

DataDog

WordPress

HubSpot

A/B Tasty

Job description

A leading healthcare company in East Hagbourne seeks an Omnichannel Strategy & Optimization Lead to drive regional digital strategy. This senior role involves developing omnichannel frameworks, mentoring teams, and collaborating with marketing leaders to optimize campaigns. Candidates should have over 6 years in digital marketing, agency experience, and strong proficiency in German and English. The position offers competitive perks including 30 days vacation and remote work options.