National Sales Manager - Catering equipment, refrigeration

Cast UK Limited; England; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading catering equipment company is looking for a National Sales Manager to spearhead the launch of a new refrigeration brand. This high-impact role involves driving business growth, forming partnerships with dealers, and strategizing market penetration. The ideal candidate will have a strong sales background in catering equipment or refrigeration, excellent negotiation skills, and a proven ability to expand market reach. This position offers a competitive salary and the chance to make a significant impact in the UK market.

Benefits

Car allowance

Bonus potential

Qualifications

• Proven experience as a National or Regional Sales Manager within commercial catering equipment or refrigeration.
• Strong relationships within the UK dealer network.
• Track record of launching or growing brands/products in a competitive market.
• Comfortable operating autonomously with entrepreneurial spirit.

Responsibilities

• Lead the UK launch and growth strategy for a new refrigeration brand.
• Drive new business acquisition through catering equipment dealers.
• Identify and onboard new dealer partners nationwide.
• Develop pricing, promotions, and sales strategies.
• Represent the brand at trade shows and industry meetings.

Skills

Relationship building

New business development

Negotiation

Communication

Market analysis

Job description

National Sales Manager - Catering equipment, Refrigeration

£40,000 - £45,000 per annum + car/allowance & bonus

A well-established catering equipment business is launching an exciting new refrigeration brand into the UK market and is seeking an experienced National Sales Manager to lead its commercial growth.

This is a high-impact, hands‑on role focused on new business development, with particular emphasis on building and expanding relationships across the UK dealer network.

The Role

• Lead the UK launch and growth strategy for a new refrigeration brand
• Drive new business acquisition through catering equipment dealers and distributors
• Identify, target, and onboard new dealer partners nationwide
• Develop pricing, promotions, and sales strategies to support market penetration
• Work closely with internal teams (marketing, logistics, aftersales) to ensure a successful brand rollout
• Represent the brand at trade shows, dealer events, and industry meetings
• Provide accurate sales forecasting and market feedback to senior leadership

The Ideal Candidate

• Proven experience as a National or Regional Sales Manager within commercial catering equipment or refrigeration
• Strong existing relationships within the UK dealer network
• Track record of launching or growing brands/products in a competitive market
• Commercially astute, entrepreneurial, and comfortable operating autonomously
• Excellent negotiation, presentation, and communication skills
• Willingness to travel extensively across the UK

This role would suit a driven sales leader who thrives on building something new and wants to make a visible impact in the UK catering equipment market.

About Cast UK

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK and a complete list of all of our current vacancies, please visit www.castuk.com.