Multi-Channel Marketing Lead - Citizen Services

Serco Group Plc; Metropolitan Borough of Solihull; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading public services organization is looking for a Skills Marketing Executive to join their Citizen Services team. This role involves planning and executing multi-channel marketing campaigns to enhance engagement and generate sales leads. The ideal candidate will have experience in digital campaign management, content creation, and communication. The position offers 25 holidays plus bank holidays, a contributory pension scheme, and a range of health and wellbeing benefits.

Benefits

25 days holidays plus bank holidays

Contributory pension scheme

Wide range of training opportunities

Employee Assistance Programme

Qualifications

• Experience in digital campaign management and performance analysis.
• Proven ability to create high-quality marketing content.
• Confidence in communicating effectively at all levels.
• Strong organizational skills and attention to detail.
• Hands-on experience using digital marketing tools.

Responsibilities

• Plan and deliver multi-channel marketing campaigns.
• Create marketing content and manage campaign analytics.
• Support sales leads through targeted campaigns.
• Arrange and support events for external teams.
• Ensure all communications align with brand guidelines.

Skills

Digital campaign management

Content creation

Communication

Organizational skills

Digital tools proficiency

Customer journey mapping

Adobe Creative Suite

Tools

Google Analytics

Email platforms

Social media management

PPC campaign management

Job description

A leading public services organization is looking for a Skills Marketing Executive to join their Citizen Services team. This role involves planning and executing multi-channel marketing campaigns to enhance engagement and generate sales leads. The ideal candidate will have experience in digital campaign management, content creation, and communication. The position offers 25 holidays plus bank holidays, a contributory pension scheme, and a range of health and wellbeing benefits.