Motorcycle & ATV Tactical Marketing Specialist

Honda Motor Europe; Bracknell; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading automotive firm in Bracknell is seeking a Motorcycle & ATV Tactical Marketing Specialist. This role involves setting and implementing marketing campaigns to enhance sales growth for both motorcycles and ATVs. The ideal candidate will possess strong communication and negotiation skills, along with experience in managing substantial budgets. Flexibility in working hours and the opportunity to work from home two days a week may be available.

Qualifications

• Experience managing multi-million pound budgets.
• Proven record of negotiating with senior stakeholders and dealer partners.
• Ability to interpret analytical data clearly.

Responsibilities

• Implement National Tactical Marketing campaigns for Motorcycles and ATVs.
• Drive a focus on PCP and servicing options in tactical programmes.
• Ensure effective tactical campaigns valued by customers and dealer networks.

Skills

Excellent written and verbal communication skills

Strong computer skills

Commercial acumen and awareness

Strong negotiation skills

Strong attention to detail

Experience in a field sales or commercial sales role

Tools

Industry finance packages

Job description

Motorcycle & ATV Tactical Marketing Specialist

At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work. The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday. However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.

Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home 2 days per week, again providing there is no business requirement to attend the office.

Role

You will be responsible for setting and implementing National Tactical Marketing campaigns for both Honda Motor Europe-UK Motorcycles (HME-UK MC) and Honda Motor Europe-UK ATV (HME-UK ATV). Honda are market leaders in both areas and this role is key to continue the growth on volume and market share.

Through in-depth understanding of market trends and consumer motivation, you will deliver plans and campaigns targeted to deliver incremental sales volume, counter volume risk, and manage stock exposure whilst maintaining and/or increasing gross profit margins.

This role will involve both long term planning and reactive problem solving, the candidate must be flexible and able to manage a broad range of expectations.

Main Responsibilities

• Ensure the delivery of targeted and effective tactical campaigns truly valued by our customers and Dealer networks and supportive of Honda’s commercial requirements.
• Deliver incremental sales volume, counter volume risk and manage stock exposure with minimal notice whilst maintaining and/or increasing gross profit margins.
• Through driving a focus on PCP [personal contract plans] and servicing options in tactical programmes you are a key contributor to future retention and Dealer profitability. Utilizing your strong finance solutions understanding, you should be able to work with senior members of the Honda Finance team on the best solutions for the customer and the UK business, including residual value levels.
• Foster unparalleled relationships with senior management in communications and the sales functions to ensure buy in and consistency to direction and delivery.
• Work closely with the Marketing Communications team and external agencies to confidently brief all offers for advertising. The offers you put forward must be easy to translate into consumer advertising. You will drive the tactical timeline to ensure marketing and communications team have sufficient time to take your offers to market across all major advertising channels.
• Constant KPI measurements of campaign progress, with constant review and analytical feedback on the success of each campaign.
• Responsible for all Dealer enquiries relating to Motorcycle and ATV Tactical Campaigns.
• Administrator of the Campaign Claims system which processes payments to our Dealer Networks. Payments must always be 100% accurate and delivered on time.
• Understanding of our competitors and their campaign offers, with regular updates to the Motorcycle and ATV management on how the campaigns compare.
• Ensure regular Motorcycle and ATV working group meetings are held throughout the year to understand the various ideas held within the industry.

Qualifications, skills and experience

Required

• Excellent written and verbal communication skills.
• Strong computer skills with a high level of numeracy and an inquisitive, analytical nature. The ability to interpret analytical data in a clear and concise manner is essential.
• Commercial acumen and awareness with solid understanding of profit & loss.
• Strong negotiation skills and collaboration both internally and with 3rd parties to deliver campaigns which deliver a positive impact on sales.
• Ability to comprehensively challenge opinions and offers to build a collaborative decision-making process.
• Manage your time to both plan for the future and deal with immediate issues.
• Strong attention to detail.
• Experience in a field sales or commercial sales role.
• Confident working knowledge of industry finance packages.
• Demonstratable experience of managing multi-million pound budgets.
• Proven record of negotiating with senior stakeholders and dealer partners.

Honda is committed to the principle of equal opportunity in the workplace for all employees, temporary workers, contractors, applicants and visitors. Honda also encourages respect for the individual differences and talents of others while making full use of one's own abilities, based on Honda's philosophy of respect for the individual.

At Honda, we value and celebrate diversity and are committed to being a fair, non-discriminatory company that promotes and welcomes the uniqueness and differences of people around the world. We recognise that a diverse workforce allows for different ideas and perspectives, and we encourage everyone to share them. We strive to foster a culture of belonging that is consistent with Honda's core values and lived out in the way we work and respect each other. For us at Honda, diversifying our workforce means increasing its overall strength by providing people with equal opportunities - regardless of personal characteristics or previous careers.

This commitment flows directly from the Honda philosophy and the belief that we are all working towards a common goal. Honda recruits, hires, trains and promotes the most qualified/experienced individuals at all levels without regard to race, origin, religion or belief, gender, sexual orientation, age, disability or any other protected characteristic.