Media Strategy/Audience Activation Strategy Expert

PepsiCo, Inc.; Reading; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global beverage company seeks a Media Strategy/Audience Activation Strategy Expert in Reading. In this role, you'll support media calendar planning, identify personalization opportunities, and curate media activation in collaboration with a media buying unit. The ideal candidate will possess a bachelor's degree and experience in media strategy, analytics, and strong communication skills. Proficiency in Microsoft tools and fluent English are required.

Qualifications

• Bachelor's degree or equivalent experience in media strategy required.
• Media Strategy experience for CPG is a plus.
• Analytics and Insights experience to create and drive strategy.

Responsibilities

• Support Human-centric media calendar planning.
• Identify Personalization opportunities and build action plan.
• Govern over audience building for activation.
• Curate personalized media activation deployment.
• Unlock new comms personalization opportunities.

Skills

Communication skills

Analytics and Insights

Consumer research

Media Strategy experience

Computer proficiency (Microsoft Suite)

Education

Bachelor's degree or equivalent experience

Job description

Media Strategy/Audience Activation Strategy Expert

ID: 419223

Updated: 2025-12-23T11:01:43+0000

Location: Reading

Function: Marketing

Overview

We are PepsiCo Personalization @ Scale experts, driving Connections Personalization from strategy to implementation. As a Media Strategy/Audience Activation Strategy Expert you will lead comms planning in the area of audience strategy set up and activation, working with a portfolio of great brands in partnership with key European markets. If you are familiar with such terms as personalization @scale and DCO, this is a plus!

Responsibilities

• Support Human-centric media calendar planning in partnership with market media and marketing experts
• Identify Personalization opportunities and build action plan
• Govern over audience building for activation
• Curate personalized media activation deployment in partnership with media buying unit
• Unlock new comms personalization opportunities

Qualifications

• Bachelor's degree or equivalent experience in media strategy required
• Media Strategy experience for CPG is a plus
• Analytics and Insights experience to create and drive strategy
• Consumer research proficiency
• Strong communication and presentation skills
• Demonstrated computer proficiency: Microsoft suite
• Fluent English required