Media Relations Lead, Retail & Wealth (8 months)

NatWest Group; City of Edinburgh; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading banking institution seeks a Media Relations Lead to promote its reputation through innovative media campaigns. The role requires excellent communication skills and PR experience. You will work within a hybrid model and manage relationships with journalists while preparing media materials to secure positive coverage. This is an 8-month contract, potentially available for job sharing.

Qualifications

• Proven experience in creating and delivering creative and innovative campaigns.
• Experience dealing with the media and PR, from origination to delivery.

Responsibilities

• Lead the delivery of innovative, proactive media campaigns.
• Provide media advice and creative ideas to senior stakeholders.
• Establish relationships with key external stakeholders.
• Prepare press releases and media materials.
• Secure positive media coverage for the bank.

Skills

Excellent verbal and written communication skills

Leadership and people management skills

Experience in media and PR

Knowledge of social media and digital engagement

Strong grasp of political and economic issues

Tools

Media databases

IT programmes

Job description

Join us as a Media Relations Lead, Retail & Wealth

• Working in a busy, high profile media relations team, you'll play a key role in promoting the reputation of the bank
• We'll look to you to lead the delivery of innovative, proactive media campaigns, while maintaining excellent contact with banking and business journalists from across the key national outlets
• As a spokesperson for the bank across a range of matters, you'll gain valuable exposure as you make sure the bank’s strategy is effectively and accurately communicated
• Our Media Relations team operates within a hybrid working model, which is why we're open to applicants across the UK, with occasional travel to our London office
• We're offering this role for a period of eight months, and this role could also be available as a job share opportunity

What you'll do

In this creative role, you’ll provide excellent media advice and creative ideas to support to senior stakeholders. By acting as a lead of retail and wealth, you’ll not only deliver multi-channel media campaigns, but will also decide which media stories to run and when, using your judgment of the wider public news agenda.

Additionally, you’ll be:

• Establishing strong internal networks and relationships with key external stakeholders, particularly consumer journalists
• Managing multiple high profile news stories
• Preparing press releases and media materials which align to the bank’s narrative and core messaging
• Securing positive media coverage for the bank across a range of media outlets

The skills you'll need

We’ll be looking for you to have excellent verbal and written communication skills with the ability to influence at senior level. You’ll have experience of dealing with the media and PR, from origination of PR campaigns through to delivery and will have good knowledge of IT programmes and media databases.

You’ll also need:

• Strong leadership and people management skills
• Proven experience in creating and delivering creative and innovative campaigns
• Experience of gaining press coverage through a range of means, such as press releases, social media and managing events
• Knowledge of social media and digital engagement
• A strong grasp of political and economic issues