Measurement Services Lead

Mark Anthony Group; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A dynamic drinks company in London seeks a Measurement Services Lead (12-Month FTC) to shape measurement and optimization for global marketing initiatives. You will develop frameworks, analyze data, and provide insights that impact strategy. Ideal candidates have a Bachelor's degree, 5 years of experience in digital marketing, and expertise in tools like Google Marketing Platform. This role offers a mix of office and remote work to fit your lifestyle.

Benefits

Hybrid work arrangement

Collaborative office environment

Opportunity for professional growth

Qualifications

• Five years of experience in digital marketing, media, or analytics.
• Hands-on expertise in data visualization and reporting tools.
• Ability to turn complex data into clear, actionable insights.

Responsibilities

• Develop measurement frameworks for marketing initiatives.
• Analyse marketing data and translate insights into recommendations.
• Define and implement KPI frameworks and measurement processes.

Skills

Data-driven marketing

Analytical skills

Communication skills

Project management

Education

Bachelor’s Degree in Marketing, Business Analytics, or related field

Tools

Google Marketing Platform

Meta Business Suite

TikTok Analytics

Power BI

Tableau

Job description

About us

Mark Anthony Brands UK is an entrepreneurial drinks company built from the ground up by thinking differently, innovating, and doing the unexpected. Our company is rooted in family values, a bold vision, and relentless determination to continuously raise the bar and make a positive difference in consumers’ lives. Founded in 1972, we’ve grown organically from a one‑person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands including White Claw Hard Seltzer, M & I Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin, and Más by Messi.

Location

Your primary place of work will be our new London office near Blackfriars Bridge. We love the vibrant atmosphere of our office which fosters collaboration and celebration. That said we also value the flexibility and productivity that working from home can provide so we offer a hybrid work arrangement to support our staff’s needs.

What you’ll do

As our new Measurement Services Lead (12‑Month FTC) you will play a pivotal role in shaping how we measure and optimise the performance of the Más by Messi global marketing initiatives. Based in London and working closely with the US and Dublin teams you will be responsible for developing measurement frameworks, analysing marketing data, and translating insights into strategic recommendations. This is a hands‑on role within the Digital Center of Excellence (DCoE) ideal for a data‑driven marketer with strong technical and storytelling skills who thrives in a fast‑paced, high‑growth environment.

Additional key responsibilities include:

• Partner with local and global marketing teams to understand business objectives, participate in planning sessions, and translate marketing goals into measurable outcomes.
• Define and implement clear KPI frameworks and measurement processes to assess campaign performance and optimise marketing effectiveness.
• Design, build, and maintain digital dashboards and reporting systems ensuring a unified and consistent view of campaign and media performance.
• Collaborate with global Measurement and DCoE teams to standardise reporting methodologies and performance evaluation frameworks across markets.
• Deliver actionable insights and performance summaries to senior stakeholders using data storytelling to guide strategy and continuous improvement.
• Support test‑and‑learn initiatives, sharing campaign results, pilots, and learnings to inform future planning and investment decisions.

What you’ll bring

• Bachelor’s Degree in Marketing, Business Analytics, or a related field.
• Five years of experience in digital marketing, media, or analytics with hands‑on expertise in Google Marketing Platform, Meta Business Suite, and TikTok Analytics.
• Proficiency in data visualisation and reporting tools such as Power BI, Tableau, or equivalent.
• Strong analytical and communication skills with the ability to turn complex data into clear, actionable insights.
• Proven success working cross‑functionally and influencing stakeholders in fast‑moving global organisations.
• Solid understanding of data governance and privacy principles, ensuring compliance across all digital measurement activities.

Who you are

• Strong collaboration skills, working cross‑functionally and knowing when to influence versus collaborate and how to manage complex, fast‑paced workloads.
• Sophisticated organisational skills, including the ability to prioritise and manage multiple projects.
• A positive, proactive, can‑do attitude and an ambitiously curious mindset to be best in your craft.
• A creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about culture trends and digital innovation, as well as a deep understanding of the drinks market landscape.
• Self‑motivated with a sound sense of ownership and accountability.
• Excellent problem‑solving and project management skills.
• Result‑driven and able to handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates who are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

At Mark Anthony Brands we exist to Unearth the Extraordinary

Our purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organisation across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dream big, and navigate the unknown with an enduring belief in better.

Made with Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, move fast to seize opportunities, and act scrappily to stay ahead of industry giants.

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.