MarTech Business Analyst, Deloitte Digital

Deloitte LLP; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading consulting firm is looking for a Salesforce Data Cloud and Martech Solution Architect to design innovative data-driven solutions. The role involves conducting stakeholder interviews, supporting implementation phases, and staying updated with MarTech trends. Successful candidates will possess strong analytical skills, be proficient in project management, and have relevant certifications. This role is hybrid, based in London or Manchester.

Qualifications

• Experience in developing functional specifications and use cases.
• Experience with cross-functional teams and stakeholders.
• Demonstrable expertise in using SQL / Databases.

Responsibilities

• Conduct stakeholder interviews related to MarTech platforms.
• Support during implementation phases, including user training.
• Document risks related to MarTech platforms.

Skills

Strong functional and business understanding of Marketing Technology platforms

Analytical and problem-solving skills

Excellent communication and collaboration skills

Experience in project management

Technical knowledge of SQL / Databases / APIs / Architecture

Education

Relevant certifications (AEP, Data Cloud, Business Analyst)

Tools

Microsoft Excel

PowerPoint

Job description

Overview

Transform how leading brands leverage their data with Deloitte Digital. As a Salesforce Data Cloud and Martech Solution Architect, you will design and implement innovative data-driven solutions that power exceptional customer experiences. You will be a key player in architecting and delivering complex Martech solutions built on the Salesforce platform, integrating Data Cloud with other marketing technologies to create a unified customer view. Your expertise in data modelling, integration, and data governance will be crucial in helping clients unlock the full potential of their data assets, driving improved marketing ROI and enhanced customer engagement. Experience with large-scale data migration projects and a deep understanding of the Salesforce ecosystem are essential.

Responsibilities

• Conducting stakeholder interviews and facilitating workshops related to MarTech platforms and data initiatives.
• Providing support during implementation and post-implementation phases, including user training and support.
• Identifying and documenting risks and issues related to MarTech platforms and providing recommendations for mitigation.
• Developing and maintaining project documentation related to MarTech platforms and data initiatives.
• Staying up-to-date with industry & platform trends and best practices in MarTech , data management, and Customer Data Platform (CDP) solutions and join and contribute to the community of Practice.

Qualifications

To be successful in the role of Marketing Technology Specialist Business Analyst at Deloitte Digital, you will need a combination of strong functional, business, and technical skills. Additionally, you should have strong analytical and problem-solving skills, excellent communication and collaboration skills, experience in working with cross-functional teams and stakeholders, and experience in project management and delivering projects on time and within budget. Relevant certifications, such as AEP Business Practitioner, Data Cloud or Business Analyst Certifications as well as a knowledge of applications of AI and agentic technologies are a plus.

You will have:

• Strong functional and business understanding of Marketing Technology ( MarTech ) platforms, data activation, and customer data platforms (CDP).
• Desired (but not mandatory) experience with platforms such as Adobe Experience Platform (AEP), Salesforce Data Cloud, or Google Cloud Marketing Solutions or composable solutions
• Experience in developing functional specifications and use cases.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Experience in working with cross-functional teams and stakeholders.
• Experience in project management and delivering projects on time and within budget.
• General technical knowledge of SQL / Databases / APIs / Architecture
• Demonstrable expertise in using Microsoft Excel and PowerPoint for data analysis and presentation
• Proven experience in leveraging LLMs to deliver high-quality work

Hybrid Working Policy

You’ll be based in London or Manchester with hybrid working. Depending on the requirements of your role, you’ll have the opportunity to work in your local office, virtual collaboration spaces, client sites and remotely. Please check with your recruiter for the specific working requirements that may apply for your role.