Marketing Performance Executive

Paragon Bank; Metropolitan Borough of Solihull; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A prestigious UK banking institution seeks a Marketing Performance Executive to drive marketing analysis and optimization. You will evaluate performance metrics across digital channels, manage marketing data integration, and collaborate with various teams to enhance marketing strategies. The role offers a hybrid model, competitive perks including generous holiday allowances, a pension plan, and family-friendly policies. If you are passionate about marketing analytics and want to grow in a supportive environment, this opportunity is for you.

Benefits

Generous Holiday Allowance

Share Save Scheme

Profit Related Pay

Pension Plan

Family Friendly policies

Employee Discounts

Volunteering Day

Life Assurance and Personal Accident Cover

Qualifications

• Background in marketing performance analysis or data analytics.
• Solid understanding of tracking and measurement tools.
• Familiarity with digital advertising platforms.

Responsibilities

• Track and evaluate digital channel metrics using various tools.
• Assist with planning, execution, and analysis of paid ads.
• Manage tagging and tracking workflows with data teams.

Skills

Marketing performance analysis

Digital Measurement & Tagging Expertise

Media platform knowledge

Data visualisation experience

Communication and stakeholder engagement

Tools

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Power BI

Excel

Job description

A Platinum Investors in People employer and an award-winning UK bank, focused on growth. Our customers include savers and businesses across the UK and, working together, we use our specialist expertise to help them achieve their ambitions and build a sustainable future. If you’re an Marketing Performance Executive looking for an opportunity to grow in a friendly environment, we’re looking for you!

We’re flexible, inclusive, committed to your wellbeing and passionate about you reaching your potential. Let’s grow together …

• Marketing performance analysis – Track and evaluate digital channel metrics (e.g. PPC, SEO, Email, App Stores) using tools like GA4, GTM, Power BI, and Adobe to assess campaign effectiveness and customer behaviour.
• Campaign support & optimisation – Assist with planning, execution, and analysis of paid ads (Google, Meta, TikTok, LinkedIn, X) and email campaigns using Adobe Journey Optimiser.
• Measurement & reporting – Build KPI frameworks with the Senior Marketing Performance Manager and deliver regular reports to demonstrate ROI and spend efficiency.
• Technical tracking & data integration – Manage tagging and tracking workflows (e.g. GTM, Adobe, Bitly) and collaborate with data teams to link marketing activity with backend data for actionable insights.
• Cross-team collaboration & strategic insight – Help advise marketing teams on performance improvements and use market trends, competitor analysis, and emerging tools to help evolve strategies and measurement models.

About You

• Marketing analytics experience – A background in marketing performance analysis or data analytics, ideally in a fast-paced or agency environment.
• Digital Measurement & Tagging Expertise – Solid understanding of tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking and measurement.
• Media platform knowledge – Familiarity with digital advertising platforms such as Google Ads, Meta, TikTok, LinkedIn, and Adobe.
• Data visualisation experience – Experience in tools like Excel, Google Analytics, Data Studio, and Power BI for processing and presenting insights.
• Communication and stakeholder engagement – Ability to present findings clearly to both technical and non-technical audiences, and collaborate effectively across teams including product, compliance, finance, and IT.

Even if you don’t meet all the criteria, we encourage you to apply. At Paragon, we value diversity and we’re excited to hear from passionate individuals like you! If you’re ready to contribute to the team, please apply.

Further information on the role can be found in the Purpose and Performance Profile (PPP), which is downloadable on this page.

Please note, applicants must have the right to work in the UK. We do not offer visa sponsorship…

Working hours

Monday to Friday - hybrid model - 2/3 set days in the Solihull office.

Inclusion

As a Disability Confident Employer, we want to ensure that our vacancies are accessible for everyone. If you have a disability, long term health condition or are neurodiverse and need us to adjust our recruitment process please get in touch with our recruitment team.

About Us

What can we offer you?

• Generous Holiday Allowance: Starting from 25 days and climbing to 30, you also get to enjoy a day off for your birthday, Christmas Eve, and New Year’s Eve. You can also buy or sell up to a week’s leave
• Share Save Scheme: Annually, you have the opportunity to buy shares in Paragon at a discounted rate
• Profit Related Pay: We share some of our annual profit with our eligible employees
• Pension Plan: We contribute up to 10% of your annual salary towards your pension
• Family Friendly policies: We offer enhanced parental pay and paid time off for fertility treatment
• Employee Discounts: Enjoy exclusive discounts on entertainment, travel, shopping, motoring and more
• Volunteering Day: Contribute to causes you care about with one volunteering day per year
• Life Assurance and Personal Accident Cover

Be flexible

We promote flexibility around how and where we work so that you can achieve a healthier work-life balance. We operate hybrid working, splitting our week between the office and home. We are also open to discussing flexible working, job shares and part time options.

Be yourself

As an equal opportunities employer, we welcome diversity and care about inclusion. That’s why we want you to be your whole self at work. We believe an inclusive workplace is good for each of us, great for our customers and better for our business. Our Equality, Diversity and Inclusion Network meets regularly to share challenges, experience, and ideas to build a more equal, diverse, and inclusive business.

Be heard

We listen to your point of view, with our People Forum and regular employee surveys making sure you can use your voice and influence our future.

Be well

We will give you access to a range of tools and resources to support your wellbeing. This will include a digital GP service via our free Employee Assistance Programme, access to our Wellbeing team to connect you with the help you need to get more out of life and our Vitality at Work programme to provide you with discounted gym membership, fitness equipment and another multitude of wellbeing services.

Be better

We want you to reach your potential and, as a Platinum Investors in People employer, we’ll encourage you to learn and develop by building a personalised development plan together with your manager.