Marketing Operations Lead

Only Marketing Jobs; Fleet; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading marketing recruitment firm in Fleet is seeking a proactive Marketing Operations Lead to optimise marketing technology and operations. In this hybrid role, you will bridge marketing, product, and technology to enhance customer experience and drive business growth. Ideal candidates have 3-5+ years in marketing operations, technical proficiencies in MarTech platforms, and strong analytical skills. Join a firm committed to diversity and inclusion, where your contributions will shape marketing strategies.

Qualifications

• 3-5+ years of experience in marketing operations or digital marketing roles.
• Hands-on experience with key MarTech platforms.
• Strong understanding of GDPR and consent frameworks.

Responsibilities

• Own marketing technology initiatives across product areas.
• Define and manage the marketing technology roadmap.
• Collaborate with CRM and data teams to enhance platform functionality.

Skills

Marketing operations

Technical understanding of marketing technology

Analytical skills

Collaboration with third-party suppliers

Troubleshooting marketing tools

Tools

Google Tag Manager

Braze

Consent Management Platform

Analytics/Reporting tools (e.g., Google Analytics 4)

Job description

The Role

Hours: Monday-Friday, 9:00-17:30

Location: Fleet

Working Pattern: Hybrid – 3 days a week on site

We are looking for a proactive and highly organised Marketing Operations Lead to define, optimise and deliver marketing technology maintenance and improvements across our marketing tech stack and operations.

This role is critical to optimal marketing performance and growth and acts as the critical bridge between Marketing, Product and Technology, accountable for initiatives requiring across key platforms such as the consent management platform (CMP), analytics suite, Braze, onsite banners, Google Tag Manager, Google Ad Manager (onsite banners) and CMS. You will gather clear use cases from marketing, be hands-on in delivering autonomously or liaise with dev teams to deliver in a collaborative way where required.

You will work across marketing, data science, engineering and commercial teams to improve automation, enhance customer experiences, and support a growing, fast-paced organisation. This is a visible role with the opportunity to shape how marketing, data and technology evolves to support the current business KPIs and long-term business strategy.

Responsibilities

• Own initiatives requiring support outside the marketing team across the marketing technology product area across consent management platform (CMP), analytics suite, Braze, Google Tag Manager (onsite banners) and CMS
• Define and manage the roadmap for marketing technology and automation capabilities
• Gather, refine and document marketing requirements, creating clear use cases and estimated value to support business prioritisation. Update on progress into business wide product roadmap.
• Work with CRM and data teams to enhance Braze functionality, including segmentation, triggers, personalisation and cross-channel orchestration
• Partner closely with marketing teams to identify automation opportunities that reduce manual effort and increase speed, accuracy and efficiency
• Ensure strong consent management workflows aligned with regulatory requirements
• Improve analytics and measurement capabilities by strengthening tracking, attribution, data quality and experimentation support
• Hands-on implementation of changes where possible. Collaborate with engineering and data science teams where required
• Connect the dots between technical and commercial domains to ensure solutions solve real user problems
• Maintain clear stakeholder communication on progress, risks, releases and upcoming roadmap items

What we’re looking for

• 3-5+ years\' experience in marketing operations, marketing technology or digital marketing execution roles. With a good level of technical understanding of marketing technology (intermediate to advanced)
• Hands-on experience configuring, maintaining and optimising key MarTech platforms, including: Consent Management Platforms (CMP), Analytics/Reporting tools (Ga4, Looker, Data Studio, Quick Sight etc.), Google Tag Manager/tag management systems, Braze or similar CRM/automation platforms and CMS platforms and onsite banners/personalisation tools
• Experience collaborating with third-party suppliers to extract maximum value from tech and tools
• Strong analytical skills; able to define, track and interpret performance metrics
• Strong understanding of tracking, attribution, pixels and data layer behaviour
• Able to troubleshoot and diagnose issues across marketing tools, tracking, permissions, data flows and integrations
• Experience building and improving marketing automation workflows, segmentation and lifecycle journeys
• Experience working cross-functionally with engineering, marketing, data science and commercial teams
• Understanding of GDPR, PECR, consent frameworks and ethical data usage
• Demonstrated ability to work in a fast-paced, evolving environment with competing priorities

We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements.

Please do not hesitate to get in touch should you require any reasonable adjustments to assist with your application.