Marketing Operations & Analytics Lead

Clarion Events; City of Westminster; On-site; GBP 40,000 - 55,000; Full time

Job summary

An international event management company is seeking a Marketing Operations Manager (maternity cover) to enhance the marketing data ecosystem in Westminster. The role involves developing audience segmentation strategies, overseeing data management, and delivering interactive dashboards. The ideal candidate has expertise in marketing automation tools like Salesforce and GA4, coupled with strong problem-solving and communication skills. This position offers a vibrant team environment and alignment with company values focused on passion, care, and imagination.

Benefits

25 days' holiday plus bank holidays

End of year wellbeing shutdown

Celebration day off

Summer Hours in August

Pension Scheme

Private Medical Insurance

Free on-site gym and shower facilities

Cycle to Work Schemes

Qualifications

• Experience in marketing automation and CRM technology, preferably with Pardot and Salesforce.
• Proven proficiency in GA4 and Power BI.
• Meticulous attention to detail and strong organizational skills.

Responsibilities

• Manage the marketing data ecosystem and oversee data hygiene efforts.
• Develop audience segmentation strategies to enhance campaign performance.
• Deliver interactive PowerBI dashboards covering event performance and customer behavior.

Skills

Marketing automation and CRM technology

GA4

Salesforce

Power BI

Organizational skills

Problem-solving skills

Communication skills

Tools

Pardot

Microsoft Clarity

Job description

An international event management company is seeking a Marketing Operations Manager (maternity cover) to enhance the marketing data ecosystem in Westminster. The role involves developing audience segmentation strategies, overseeing data management, and delivering interactive dashboards. The ideal candidate has expertise in marketing automation tools like Salesforce and GA4, coupled with strong problem-solving and communication skills. This position offers a vibrant team environment and alignment with company values focused on passion, care, and imagination.