Marketing Officer

Crown Commercial Service; Liverpool; Hybrid; GBP 37,000 - 43,000; Full time

Job summary

A government organization is seeking a Marketing Officer to create engaging content for public sector audiences. The role involves utilizing digital marketing tools to enhance multi-channel activities and support a brand strategy. Successful candidates will have strong relationship-building skills and the ability to convey complex ideas effectively. The position offers a competitive salary, flexible working arrangements, and generous leave entitlements.

Benefits

Competitive salary

Generous pension scheme

Performance-related bonus

Flexi-time scheme

Annual leave up to 30 days

Qualifications

• Excellent understanding of digital channels and tools like email and social media.
• Strong relationship-building skills to achieve business objectives.
• Excellent written and verbal communication skills to explain complex ideas simply.
• Able to use data insights to improve marketing performance.

Responsibilities

• Support development of multi-channel marketing activity.
• Use data to develop content and channel plans with measurable objectives.
• Create content to increase brand awareness and engagement.
• Optimize digital channels including social media and email.
• Collaborate with stakeholders and marketing agencies.

Skills

Digital marketing

Written communication

Verbal communication

Data analysis

Relationship building

Job description

Job title: Marketing Officer

Band: 3

Salary: £37,845 - £42,007 per year

Location: Liverpool / Norwich / Birmingham / Newport

Term: Permanent

Hours: Full Time / Compressed Hours / Job Share

Closing date: 11/11/25

Job Summary

We’re looking for a creative professional who can transform complex information into compelling content for a diverse range of audiences of public sector buyers and suppliers. Working under the Marketing Manager you will apply your digital marketing experience to support multi‑channel activity that resonates with our target audience and contributes to the success of the CCS business plan and brand strategy.

Team Summary

This is a fantastic opportunity to join a dynamic marketing team of 12 people. You will be working on marketing content and channels at the heart of government, and will help roll out a new brand strategy, grow our digital expertise and build on our multi‑disciplinary ways of working.

Key Accountabilities

• Support development and delivery of innovative and creative multi‑channel marketing activity.
• Use data and insight to develop data‑led content and channel plans with measurable objectives and KPIs.
• Develop creative content that increases brand awareness and generates high levels of audience engagement.
• Leverage the latest digital marketing tools and techniques including marketing automation and AI.
• Support the optimisation of digital channels including email and social media.
• Work collaboratively with internal and external stakeholders, including marketing agencies.
• Apply the principles, policies and practices of the Government Communications Service to a high professional standard.

Essential Criteria (to be assessed at application stage)

• Excellent understanding and experience of using digital channels and tools including email and social media.
• Able to develop strong, productive relationships at all levels inside and outside the organisation to achieve business objectives.
• Excellent written and verbal communication skills with the ability to articulate complex propositions simply and adapt style to the audience and channel.
• Experience of using data and insight to monitor and improve performance of marketing activity.

Desirable Criteria

• Experience of working in a marketing role in a public sector or government environment.

Success Profiles (to be assessed at interview)

• Seeing the bigger picture
• Communicating and influencing
• Working together
• Delivering at pace

Benefits

• Competitive salary
• Generous pension scheme
• A discretionary non‑contractual performance‑related bonus
• Working remotely in addition to advertised office location
• Flexi‑time scheme available for B1‑B6
• Minimum 25 days annual leave, maximum service‑related 30 days (excluding bank holidays)

We support a mix of home and office working. Successful candidates are expected to spend a minimum of 26 days per quarter in an advertised office location or meetings.

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