Marketing Manager, Wholesale

Ralph Lauren; London; On-site; GBP 80,000 - 100,000; Part time

Job summary

A premium lifestyle brand is seeking a Part Time Marketing Specialist to develop strategies for Germany and Nordic markets. The role involves leading marketing initiatives, managing partnerships with key wholesale accounts, and driving brand elevation in a competitive digital environment. The ideal candidate should have a background in luxury fashion marketing and strong digital marketing expertise.

Qualifications

• Proven history in marketing roles within luxury/premium fashion.
• Strong knowledge in digital marketing and project management.
• Experience in eCommerce and/or omnichannel environments.

Responsibilities

• Lead regional marketing strategies for Germany and Nordic markets.
• Spearhead strategic partnerships with Key Wholesale accounts.
• Direct strategic planning and budget allocation for marketing initiatives.

Skills

Digital marketing

Strategic planning

Analytical skills

Interpersonal skills

Project management

Job description

Overview

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been developed across an expanding number of products, brands and international markets. The Company's brand names include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others. We strive to foster a culture of inclusion, ensuring belonging and fairness for all.

Position Overview

This is a Part Time (30 hours), Fixed Term position working within a multi-functional team in the London Office. The successful candidate will help Ralph Lauren grow visibility in the Germany Digital Pure-Players landscape and Nordic regions through its core wholesale partners across brick & clicks, brick & mortar and pure players. The ideal candidate will support the strategic development of marketing campaigns and the optimization of the e-commerce experience, serving as the partners\' main contact and leading conversations externally and internally. In a highly competitive environment, the role aims to ensure marketing activities meet customer expectations for the best online and offline consumer experience and elevated brand presentation.

Essential Duties & Responsibilities

• Lead regional marketing strategies for Germany Pure Players & Nordic markets.
• Lead and shape comprehensive marketing strategies across Germany Pure Players & Nordic markets, driving strategic vision and business growth initiatives.
• Spearhead strategic partnerships with Key Wholesale accounts (Zalando, About You, Boozt, Magasin du Nord, Care of Carl), orchestrating integrated marketing solutions across digital and omnichannel platforms.
• Direct strategic planning and budget allocation for marketing initiatives, ensuring alignment with global priorities while maximizing regional market opportunities and ROI.
• Oversee significant marketing investments and programs, leveraging data analytics to drive performance optimization, qualitative customer growth and strategic decision-making across markets.
• Ensure consistent brand elevation and digital excellence. Lead brand elevation initiatives and establish digital excellence standards across wholesale partner platforms, ensuring premium brand positioning and customer experience.
• Serve as strategic digital marketing advisor to key stakeholders, fostering innovation and digital transformation while mentoring teams to elevate digital capabilities.
• Manage and optimize digital presence across wholesale partner platforms through strategic content governance, regular performance audits, and implementation of enhancement initiatives to maximize brand impact and commercial success.
• Act as wholesale marketing digital expert and ambassador for the German & Nordic regions. Lead digital initiatives and market development strategies; orchestrate cross-functional partnerships with MarCom, Sales, Buying Planning to drive digital transformation and innovation.
• Build and manage strategic multi-regional relationships, fostering team collaboration and alignment to deliver cohesive omnichannel strategies that strengthen market presence and drive business growth.
• Lead a team of 2 talents (1 associate and 1 intern) while fostering cross-functional collaboration to ensure operational excellence and seamless execution of strategic initiatives.

Experience, Skills & Knowledge

• Proven history in marketing roles within luxury/premium fashion, with proven experience in eCommerce and/or omnichannel environments.
• Strong knowledge in digital marketing, planning and project management, with proven expertise in developing innovative campaigns and driving measurable commercial results.
• Strong analytical skills with ability to leverage data insights for marketing optimization and ROI evaluation.
• Understanding of the Germany Digital Landscape, consumer behavior and competitive environment.
• Strong interpersonal skills with the ability to influence and collaborate across multiple teams.
• Proven ability to drive brand elevation initiatives in a matrix organization.
• Strong presentation and communication skills with ability to articulate creative vision.
• Experience in luxury/premium fashion is highly regarded.