Marketing Manager (w / m / d) 100%

Luware; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading SaaS provider in London is seeking a strategic Marketing Manager to drive lead generation and execute impactful campaigns. The role involves developing collaborative strategies across various channels and optimizing marketing efforts using tools like HubSpot. The ideal candidate will have proven B2B digital marketing experience and strong analytical skills. This position offers a hybrid working model, excellent growth opportunities, and a motivating team culture.

Benefits

Excellent opportunities for personal and professional growth

Regular team events

Work exchange program with other Luware offices

Qualifications

• Proven experience in B2B digital marketing and demand generation.
• Strong analytical skills to assess campaign performance.
• Excellent communication skills and the ability to craft compelling messaging.

Responsibilities

• Develop and implement lead generation strategies using all channels.
• Design and optimize marketing campaigns to boost brand awareness.
• Collaborate with content teams to create compelling materials.

Skills

B2B digital marketing

Demand generation

Analytical skills

Communication skills

Marketing automation

Creative thinking

Tools

HubSpot

Google Analytics

Salesforce

Job description

Overview

Luware continues to grow! Founded in 2010 Luware is a leading SaaS provider specializing in innovative contact center and conversation recording solutions. Our Microsoft-certified solutions are designed to streamline customer interactions. Were committed to innovation and growth fostering a culture that embraces agile methodologies and flexible work arrangements. Were growing fast and were hiring!

We are seeking a strategic and analytical Marketing Manager to drive lead generation, execute impactful campaigns and collaborate with sales teams to accelerate growth as soon as possible.

This unique role is based at our huge fresh redesigned Office in London- City. (Hybrid working is a given)

Responsibilities

• Develop, collaborate and implement lead generation strategies using all channels (SEO, PPC, email, social media, webinars, DOOH, paid ads).
• Design and optimize marketing campaigns to boost brand awareness, drive demand and nurture customers and leads.
• Collaborate with content teams to create compelling materials aligned with customer pain points.
• Utilize marketing automation tools (HubSpot) for lead nurturing, scoring and A/B testing.
• Align closely with sales teams to ensure seamless lead handoff and data-driven decision-making.
• Track and report performance metrics using Google Analytics, HubSpot and Salesforce.
• Manage marketing budgets effectively to maximize ROI.
• Plan, manage and execute events including webinars, virtual events, industry conferences and exhibitions.

What we are looking for

• Proven experience in B2B digital marketing and demand generation - preferably in a SaaS environment.
• Strong analytical skills to assess campaign performance and optimize strategies.
• Excellent communication skills with the ability to craft compelling messaging.
• Experience with marketing automation platforms and CRM tools.
• Creative thinker with a strategic mindset and a passion for innovation.

Our Offer

• The opportunity to work closely with top-level leadership in a high-impact role.
• A fast-paced international and collaborative work environment.
• A challenging and diverse role with high autonomy.
• A motivating and supportive team culture where your ideas matter.
• Excellent opportunities for personal and professional growth.
• Regular team events and the chance to work from another Luware office for up to a month through our exchange program.

You can look forward to a genuinely collegial international environment with a fresh dynamic and open corporate culture. Let the Luware spirit convince you!

Do you feel inspired and ready to unleash your full potential? If so upload your CV spontaneously for an initial review – we’re just a click away!

Application

We will only consider candidates who apply directly for this position. Applications or inquiries from recruitment agencies will not be processed.

Thank you for your understanding.

Key Skills

Children Activity, Customer Service, B2C, Ale, JavaScript, Asic

Employment Type: Full Time

Experience: years

Vacancy: 1