Marketing Manager - SFASHION LTD

Sales & Marketing; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic company in retail and e-commerce is seeking an experienced Marketing Manager to lead and execute marketing strategies across various sales channels. The successful candidate will play a key role in driving brand growth, increasing customer acquisition, and ensuring effective revenue performance. Responsibilities include developing integrated marketing strategies, managing brand positioning, and overseeing e-commerce initiatives. Excellence in digital marketing and proven experience in a similar role are essential.

Qualifications

• Strong understanding of digital marketing, e-commerce, and retail marketing.
• Proven ability to plan, execute, and optimise marketing campaigns.
• Excellent analytical skills with experience using marketing analytics tools.
• Strong communication and stakeholder management skills.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives.
• Manage brand positioning across online and offline channels.
• Plan and execute digital marketing campaigns, including social media and email marketing.
• Analyse market trends and campaign performance to optimise results.

Skills

Digital marketing

E-commerce

Retail marketing

Analytical skills

Stakeholder management

Tools

Marketing analytics tools

Job description

Overview

We are seeking an experienced and commercially minded Marketing Manager to lead and execute our marketing strategy across retail, wholesale, and online sales channels. The successful candidate will play a key role in driving brand growth, customer acquisition, and revenue performance.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives
• Manage brand positioning across online and offline channels
• Plan and execute digital marketing campaigns, including social media, email marketing, and paid advertising
• Oversee e-commerce marketing initiatives and online customer acquisition
• Analyse market trends, customer insights, and campaign performance to optimise results
• Manage marketing budgets and ensure cost-effective allocation of resources
• Coordinate with internal teams and external agencies (design, PR, digital)
• Support product launches, promotions, and seasonal campaigns
• Monitor competitor activity and identify growth opportunities
• Prepare regular performance reports and recommendations for senior management

Qualifications

• Strong understanding of digital marketing, e-commerce, and retail marketing
• Proven ability to plan, execute, and optimise marketing campaigns
• Excellent analytical skills with experience using marketing analytics tools
• Strong communication and stakeholder management skills
• Proven experience in a Marketing Manager or Senior Marketing role
• Experience in retail, wholesale, fashion, jewellery, or e-commerce sectors preferred
• Experience managing marketing budgets and campaign ROI