Marketing Manager - Local & Incubator Brands

The Advocate Group; Hook; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading recruitment partner in the FMCG sector seeks a Marketing Manager to lead UK brand strategy and manage marketing campaigns. The ideal candidate will have proven experience in branding within drinks or FMCG, strong P&L ownership, and the ability to adapt global marketing assets to local needs. This hybrid role offers competitive salary and benefits.

Benefits

Competitive salary

Benefits

Qualifications

• Proven experience in brand or marketing roles, ideally in drinks or FMCG.
• Commercially astute with strong P&L ownership and strategic planning skills.
• Confident adapting global assets to local markets.

Responsibilities

• Lead the development of UK brand strategy and brand plan.
• Adapt global brand assets into compelling local campaigns.
• Manage full marketing mix across comms, NPD, and activation.

Skills

Brand strategy development

Campaign execution

Cross-functional collaboration

P&L ownership

Job description

Position: Marketing Manager
Location: Hampshire, Hybrid
Salary: Competitve + Benefits

The Advocate Group is proud to be partnering with a globally renowned, family-owned drinks business in the search for a Marketing Manager to help shape their portfolio of Incubator/Local brands.

The Role:

• Lead the development of UK brand strategy and brand plan , in line with consumer insight.
• Adapt global brand assets into compelling local campaigns that align with market needs.
• Manage full marketing mix across comms, NPD, and activation, with full A&P and brand P&L responsibility.
• Collaborate with customer marketing to execute best-in-class activation across all channels.
• Build strong working relationships with global brand teams and cross-functional partners across insights, commercial, and innovation.
• Lead agency teams and foster a culture of continuous improvement and performance tracking across all activity.

About You:

• Proven experience in brand or marketing roles, ideally in drinks or FMCG.
• Commercially astute with strong P&L ownership and strategic planning skills.
• Confident adapting global assets to local markets while preserving brand integrity.
• Skilled in campaign execution, and cross-functional working.

If the role and responsibilities sound like a good fit for you, then I d love to speak to you!

Find out more about our available opportunities or how we can help you further your career contact us today.

Please get in touch with Emma or click Apply Now to be considered for this vacancy.

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy