Marketing Manager - Industrial Europe

bp; City of Edinburgh; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global energy company in Edinburgh seeks a Marketing Lead to drive the industrial strategy in Europe. The role involves leading a marketing team, coordinating brand activities, and executing global offers. Candidates must have a degree in Marketing or a related field and extensive marketing experience. This position offers a hybrid work model and up to 25% travel is expected.

Qualifications

• Extensive marketing expertise.
• Significant knowledge of Industrial business environments.
• Strong product and project management skills.

Responsibilities

• Translate global marketing strategy into local plans.
• Drive Industrial growth in line with Europe strategy.
• Lead brand and strategic activation planning.

Skills

Performance Monitoring

Project Management

Integrated Marketing Communications

Marketing Strategy Translation

Digital Landscape Opportunities

German Proficiency

Education

University degree in Marketing or related field

Job description

Job Description

Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

About the role

This leadership role is the lynchpin of global industrial strategy, driving execution and connectivity with sales at a market level in Europe. In this role, you will lead the European industrial marketing team to support the delivery of volume, turnover, gross margin, and market share targets aligned with global and Europe PU strategy. You will coordinate all brand & comms activities and lead execution of strategic global offers / programs in market. You will also lead a team that performs strategic global offers, activates brand campaigns and defines the marketing requirements needed to support the market in the short, medium, and long term. These plans will be developed in collaboration with stakeholders across Marketing and the Industrial business.

What you will deliver

• You will be accountable for translating global industrial marketing strategy into local marketing plans.
• Develop and coordinate implementation of plans to drive Industrial growth in line with Europe strategy.
• Accountable for driving new offer projects, products & major strategic brand campaigns in market.
• Act as single focal point for understanding the customer segments, buyer journeys and integrated customer experience and implementing globally aligned solutions to improve the CX.
• Deploy the offers on time, in full.
• Manage internal relationships within the wider Castrol marketing function, such as Brand and Comms, Product Portfolio and Pricing to enable successful implementation of offers.
• Work closely with the Product Portfolio Manager to ensure the Europe industrial product portfolio is fit for purpose to deliver near and long term GM growth targets consistent with global space / brand strategies and market margin growth priorities.
• Contribute local knowledge and insight to global product category strategies for industrial.
• Lead the brand & strategic activation planning in country and lead country activation team to implement all the major Marketing programs.
• Represent Industrial in the LBM process and other processes and forums.
• Manage and optimally deploy the country's ASP allocation. Conduct detailed evaluation of the business results / ROI to ensure cost efficiency.

What you will need to be successful

• University degree or equivalent experience in Marketing or related field is essential.
• Extensive marketing expertise.
• Significant knowledge of Industrial business, brands, and operational environments.
• Experience of working in sophisticated and challenging global organisations.
• Basic marketing and brand management skills.
• Strong Product management and project management skills.
• Ability to successfully build enduring and positive relationships with senior level leaders from a broad range of business fields.
• Strong communication and presentation skills.

Skills & Proficiencies

• Performance Monitoring - Skilful
• Project & Relationship Management - Mastery
• Defining Integrated Marketing Communications Plan - Mastery
• Translating Marketing Strategy into Marketing Plans - Mastery
• CVP Development & applying new opportunities in digital landscape - Mastery
• Verbal and written proficiency in German is desirable

Why join our team?

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life.

Apply now!

We are a global team at bp, please, help us with submitting an English CV.

Additional Information

• If you're applying to Poland
• Please read the content of the following Internal Reporting Procedure. Reading it signifies confirmation of familiarity with the content of the document. / Proszę przeczytać poniższą "Procedurę zgłoszeń wewnętrznych". Przeczytanie jej oznacza potwierdzenie zapoznania się z treścią document. BPESE_Procedura_zgłoszeń_wewnętrznych_2024_PL_EN.pdf

Travel Requirement

Up to 25% travel should be expected with this role.

Relocation Assistance

This role is not eligible for relocation.

Remote Type

This position is a hybrid of office / remote working.

Skills

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans.

Legal Disclaimer

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity / neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment / accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment / accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending on your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.