Marketing Manager, EMEA

Collinson; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global company in Greater London is seeking an experienced Marketing Manager to lead loyalty marketing across EMEA. This role involves driving brand awareness, lead generation, and revenue growth through integrated campaigns and collaboration with various teams. Ideal candidates will have 6-8 years of B2B marketing experience, strong communication and analytical skills, and a proactive approach. This position offers flexible working and opportunities for significant impact in loyalty and customer engagement.

Benefits

Flexible working

Collaborative culture

Qualifications

• 6-8 years of extensive B2B marketing experience.
• Delivery of omni-channel campaigns.
• Strong analytical skills and stakeholder management.

Responsibilities

• Own and execute the EMEA loyalty marketing plan.
• Lead content and communications planning.
• Deliver and optimise multi-channel campaigns.
• Plan third-party and owned events.
• Develop sales enablement assets and insights.
• Build strategic partnerships.
• Qualify marketing leads.
• Track and report on KPIs and performance.

Skills

B2B marketing experience

Omni-channel campaigns

Analytical skills

Communication skills

Stakeholder management skills

Proactive nature

Commercial mindset

Experience in loyalty marketing

Knowledge of Salesforce

Marketing automation tools

Tools

Salesforce

Pardot

Job description

Collinson is the global, privately‑owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market‑leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Marketing Manager – EMEA

About the role

We are seeking an experienced Marketing Manager to lead loyalty marketing across EMEA, driving brand awareness, lead generation, and revenue growth for our loyalty consultancy and Salesforce loyalty solutions.

Working closely with business development, loyalty consulting, and growth marketing teams, you will deliver integrated campaigns, develop compelling content, manage events and partnerships, and demonstrate the commercial impact of marketing activity.

Key responsibilities

• Own and execute the EMEA loyalty marketing plan aligned to business goals
• Lead content and communications planning with the Content Marketing Manager
• Deliver and optimise multi‑channel campaigns across digital, content, email, paid media, webinars, and events
• Plan and execute third‑party and owned events, including partner‑led initiatives
• Develop sales enablement assets, case studies, and market insights
• Build strategic partnerships to extend reach and credibility
• Qualify marketing leads and work with Sales to progress opportunities
• Track and report on KPIs, ROI, and campaign performance

About you

• Extensive (6-8 years) B2B marketing experience across brand, demand generation, and lead nurturing
• Proven delivery of omni‑channel campaigns
• Strong analytical, communication, and stakeholder management skills
• Collaborative, proactive, and commercially minded
• Experience in loyalty marketing or travel benefits is a plus
• Working knowledge of Salesforce, Pardot, or marketing automation tools is desirable

Why join us?

• Lead high‑impact marketing across EMEA
• Work on market‑leading loyalty and customer engagement solutions
• Flexible working and a collaborative, insight‑driven culture

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on‑going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at [e-mail]