Marketing Manager (Education)

Select Appointments; Oxford; On-site; GBP 80,000 - 100,000; Full time

Job summary

An award-winning independent school in Oxford seeks a Marketing Manager to develop and execute their marketing strategy. This role involves managing integrated campaigns, overseeing the website, and collaborating with various departments. The ideal candidate will have extensive marketing experience in educational settings, a strong grasp of digital marketing tools, and excellent project management capabilities. The position promises a dynamic work environment aiming for impact on student recruitment.

Qualifications

• Proven marketing experience in educational settings like independent schools or universities.
• Strong digital marketing skills including SEO and paid advertising.
• Exceptional copywriting, editing, and organizational skills.

Responsibilities

• Develop comprehensive marketing and communications plans.
• Manage and optimize the school’s website for brand consistency.
• Oversee the annual marketing budget and KPI tracking.

Skills

Marketing strategy development

Digital marketing proficiency

Stakeholder engagement

Content creation

Project management

Tools

Adobe Creative Suite

WordPress

Google Analytics

Mailchimp

Job description

Are you an educational marketing expert looking for impact? Do you have proven marketing experience in the education sector and want to shape how a respected independent school is perceived and positioned in an increasingly competitive landscape?

Overview

Our confidential client, an award-winning independent school in Oxford serving 11-18 year-olds across multiple campuses and boarding houses, is seeking an experienced Marketing Manager to lead their marketing and communications strategy. You will report directly to the Director of Admissions and own responsibility for developing and executing integrated marketing campaigns to attract both domestic and students across 4 teaching sites and 6 boarding houses.

Responsibilities

• Develop and implement comprehensive marketing and communications plans aligned with recruitment targets.
• Plan and execute integrated marketing activities including recruitment events, digital campaigns, social media, PR, email, and print initiatives for UK and international audiences.
• Manage the annual marketing budget with rigorous forecasting, KPI tracking, and ROI reporting to senior leadership.
• Own and optimise the school’s website, maintaining brand integrity and consistency across all touchpoints.
• Line manage the Marketing and Communications Executive and deliver high-quality support across the organisation.
• Work closely with the Admissions Team, Global Recruitment Team, Alumni community, external agencies, and Nord Anglia group marketing partners to amplify messaging and extend reach.
• Create engaging content about school life across multiple channels and conduct market research to inform strategic planning and competitive positioning.

Requirements

• Marketing experience gained in an educational setting (independent schools, universities, further education, or comparable institutions).
• Proven ability to develop marketing strategies, plans, and content plans with success in campaign management and integrated initiatives.
• Strong digital marketing proficiency across analytics, social media management, paid advertising, email marketing, WordPress, Google Analytics, SEO, and video editing.
• Technical skills in Adobe Creative Suite, copywriting, design, and the ability to create compelling visual and written content.
• Excellent management and stakeholder engagement skills, able to motivate teams and collaborate across departments and external partners.
• Outstanding organisational and project management skills with flexibility and resilience in a fast-moving, target-driven environment.
• Exceptional copywriting, editing, and grammar, with strong events management skills for both physical and online events.

Additional Skills

Strategic marketing expertise, digital proficiency, leadership & management, operational excellence, and communications are all highly valued. Experience with Mailchimp and video editing is an advantage.

Application

If you have educational marketing experience and the skills outlined above, please send your CV and a brief covering letter explaining your educational sector background to us. We recruit on a confidential basis; all applications will be treated with discretion.