Marketing Manager

iad UK; Ware; On-site; GBP 35,000 - 43,000; Full time

Job summary

A leading estate agency is seeking a Marketing Manager to develop and execute marketing strategies that enhance brand visibility and drive agent recruitment. This senior role reports to the Managing Director and involves overseeing events, managing resources, and engaging stakeholders. Candidates should have significant marketing leadership experience and be proficient in social media and digital analytics.

Qualifications

• Demonstrable marketing leadership experience, ideally within service-led industries.
• Proven success in executing marketing strategies and digital campaigns.
• Strong skills in managing professional social media and digital analytics.

Responsibilities

• Lead the marketing strategy for the organization.
• Ensure brand consistency and market differentiation.
• Manage resources, budgets, and vendor relationships effectively.
• Engage with stakeholders and enhance market positioning.
• Report marketing performance metrics to leadership.

Skills

Senior marketing leadership experience

Developing high-impact marketing strategies

Managing social media channels

Creative design using Canva and Adobe InDesign

Organisational and project management skills

Interpersonal skills

Job description

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Reporting directly to the Managing Director, you will lead the marketing strategy for iad UK, enhancing brand visibility, driving agent recruitment, and ensuring consistency and excellence across all marketing initiatives. As a senior member of the leadership team, you will shape the strategic direction of marketing, digital presence, event management, and communications.

Key Responsibilities

• Brand Management: Act as the guardian of the iad UK brand, ensuring consistency, innovation, and market differentiation through all communications, digital content, promotional materials, and internal messaging.
• Events & Conferences: Strategically plan, oversee, and enhance the delivery of key annual events including the National Convention, Learning & Development Conferences, and network-wide activities to support recruitment, retention, and agent engagement.
• Resource Management: Lead and manage internal resources, external agencies, budgets, and vendor relationships effectively.
• Stakeholder Engagement: Actively engage and collaborate with internal stakeholders, network agents, and external partners to enhance iad UK’s market positioning, agent experience, and operational effectiveness.
• Performance Analysis & Reporting: Implement comprehensive marketing performance tracking, regularly reporting insights, metrics, and recommendations to the Managing Director and senior leadership team.

Job Description

Reporting directly to the Managing Director, you will lead the marketing strategy for iad UK, enhancing brand visibility, driving agent recruitment, and ensuring consistency and excellence across all marketing initiatives. As a senior member of the leadership team, you will shape the strategic direction of marketing, digital presence, event management, and communications.

Key Responsibilities

• Brand Management: Act as the guardian of the iad UK brand, ensuring consistency, innovation, and market differentiation through all communications, digital content, promotional materials, and internal messaging.
• Events & Conferences: Strategically plan, oversee, and enhance the delivery of key annual events including the National Convention, Learning & Development Conferences, and network-wide activities to support recruitment, retention, and agent engagement.
• Resource Management: Lead and manage internal resources, external agencies, budgets, and vendor relationships effectively.
• Stakeholder Engagement: Actively engage and collaborate with internal stakeholders, network agents, and external partners to enhance iad UK’s market positioning, agent experience, and operational effectiveness.
• Performance Analysis & Reporting: Implement comprehensive marketing performance tracking, regularly reporting insights, metrics, and recommendations to the Managing Director and senior leadership team.

Qualifications

Skills & Qualifications

• Demonstrable senior marketing leadership experience, ideally within Estate Agency or similar service-led industries.
• Proven success in developing and executing high-impact marketing strategies and digital campaigns.
• Exceptional proficiency in managing professional social media channels, digital analytics, and content strategy.
• Strong creative design acumen with experience using design software like Canva and Adobe InDesign.
• Outstanding organisational and project management skills, with experience managing complex events and communications.
• Excellent interpersonal skills with a proven ability to effectively influence and collaborate at executive and operational levels.

Additional Information

Salary

£35,000 - £43,000

Work Environment

This full-time senior role is based at our headquarters in Little Hadham, with flexibility to support strategic event attendance and occasional off-site meetings.

Our Culture

iad UK thrives on autonomy, innovation, and collaboration. As our Marketing Manager, your strategic vision and leadership will significantly contribute to our ongoing mission to empower self-employed estate agents nationwide. Your ideas and experience will be pivotal in shaping the future of estate agency.

iad is an equal opportunity employer. We are committed to providing a fair opportunity to all qualified applicants, regardless of race, gender, religion, sexual orientation or any other characteristic protected by law.

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