Marketing Manager

Deverell Smith Recruitment Ltd; London; Hybrid; GBP 55,000 - 64,000; Full time

Job summary

A luxury real estate developer in London seeks a Marketing Manager to oversee marketing strategy for high-end residential projects. You will lead integrated campaigns, manage brand positioning, and drive sales through creative marketing initiatives. This role offers a competitive salary of £55k plus bonuses, hybrid working arrangements, and opportunities for progression in a collaborative team environment.

Benefits

Bonus and benefits

Hybrid working

Opportunities for progression

Qualifications

• Proven experience in marketing management within property or luxury real estate.
• Strong understanding of the new homes sales journey.
• Experience in digital marketing and social media.

Responsibilities

• Lead the creation and delivery of integrated marketing campaigns.
• Manage brand consistency across all platforms.
• Coordinate high-profile launch events and community engagement activities.

Skills

Marketing management

Digital marketing

Stakeholder management

Campaign management

Creative branding

Job description

An exciting opportunity has arisen for an experienced Marketing Manager to join a high-end residential developer, overseeing the marketing strategy for a portfolio of luxury new homes developments. This is a rare chance to take ownership of flagship schemes, shaping brand presence and driving sales through innovative, design-led campaigns.

The Role

As Marketing Manager, you will lead the creation and delivery of fully integrated marketing campaigns across multiple developments, working closely with internal teams and external agencies. You'll take responsibility for brand positioning, customer engagement, and the full marketing mix from digital and social campaigns to events, PR, and high-impact launch strategies.

Key responsibilities include:

• Developing and implementing tailored marketing strategies for each development

• Managing brand consistency and premium positioning across all platforms

• Overseeing production of brochures, hoardings, signage, CGIs, video, and show home collateral

• Driving digital engagement through websites, email campaigns, and social media content

• Coordinating high-profile launch events, exhibitions, and community engagement activities

• Liaising with agencies, suppliers, and media partners to deliver best-in-class campaigns

• Working closely with sales teams to ensure marketing activity translates into qualified leads and sales performance

About You

• Proven experience in marketing management within property, house building or luxury mixed used real estate

• Strong understanding of the new homes sales journey and how marketing supports each stage

• Creative, detail-focused, and able to deliver premium brand experiences

• Skilled in managing external agencies, budgets, and multiple project deadlines

• Confident communicator with excellent stakeholder management skills

• Experience in digital marketing, social media, and PR within a high-end consumer brand context

What’s On Offer

• £55k basic + bonus and benefits

• Hybrid working, with flexibility to work across sites, head office, and from home

• The chance to lead marketing for one of the most prestigious buildings in London

• A collaborative and supportive team environment

• Clear opportunities for progression within a leading luxury developer