Marketing Manager

Gray Healthcare; Remote; GBP 35,000 - 40,000; Full time

Job summary

A specialist health provider is seeking a Marketing Manager to drive sustainable growth through data-led strategies tailored to the healthcare industry. Responsibilities include developing marketing plans, managing multi-channel campaigns, conducting market research, and maintaining brand consistency. The ideal candidate will have a relevant degree, strong digital marketing skills, and exceptional communication abilities. This role offers a competitive salary and comprehensive benefits, including training and professional development.

Benefits

Highly competitive salary

Fully paid induction and training

Company pension

Professional development

Westfield Health Plan

Blue light card

Qualifications

• Proven experience in a marketing management role.
• Knowledge of NHS, private healthcare or social care environments.
• Experience with referral pathways and commissioning practices.

Responsibilities

• Develop and manage annual marketing plan and budget.
• Conduct market research to identify customer needs.
• Maintain and develop the company website in line with objectives.

Skills

Strong understanding of digital marketing

Exceptional communication skills

Strong analytical skills

Experience with creative marketing tools

Education

Bachelor's degree in Marketing, Business or related field

Level 4 CIM Certificate in Professional & Digital Marketing

Tools

Google Analytics

Wordpress

Google Ads

Canva

Adobe Pro

Job description

Marketing Manager

Salary: £35,000 - £40,000

Home based, travel to head office on occasion when required

Working Hours: 9am to 5pm

Closing Date: 23rd January 2026

Introduction to the role of Marketing Manager

In this role you will be responsible for driving sustainable business growth through data-led, scalable marketing strategies tailored to the healthcare industry. Your role involves creating and managing marketing campaigns that promote our service, boost referrals and improve brand awareness.

Key Responsibilities of the Marketing Manager

• Develop and own annual marketing plan, budget and performance targets
• Develop and deliver multi-channel marketing strategies aligned with business objectives
• Identify market trends, customer insights and emerging platforms to keep the brand competitive
• Conduct market research to understand the needs of the people we support, their families and referrers (e.g. surveys)
• Build and implement annual strategic social media content plan
• Maintain and develop the company website (Wordpress) in line with business objectives
• Execute SEO and SEM including Google PPC/ keyword campaigns
• Ensure consistent brand voice and messaging across all touchpoints
• Design and produce marketing materials such as case studies, brochures, videos and animations
• Maintain relationships with external suppliers and agencies
• Oversee content strategy, including thought leadership, video and interactive formats
• Lead entry into relevant healthcare industry awards to raise organisational profile
• Manage and respond to online reviews to maintain and improve the organisation's reputation
• Plan and deliver PR initiatives to highlight services, stories from people we support and organisational achievements
• Source and manage promotional items for campaigns, events and meetings
• Represent the organisation at conferences, exhibitions and community events including managing exhibition stands where appropriate
• Offer support to other business functions, where necessary

Essential Qualifications, Skills & Experience of the Marketing Manager

• Bachelor's degree in Marketing, Business or a related field. Or Level 4 CIM Certificate in Professional & Digital Marketing
• Knowledge of NHS, private healthcare or social care environments
• Experience with referral pathways and commissioning practices
• Proven experience in a marketing management role
• Strong understanding of patient-centred communications and ethical marketing practices
• Strong understanding of digital marketing and CRMExperience using data and insight to drive service growth (google analytics)
• Experience of using creative marketing tools such as Canva and/or Adobe Pro
• SEO/SEM experience (Wordpress, Google Ads etc)
• Exceptional communication and interpersonal skills
• Excellent analytical and project management skills
• Ability to work collaboratively with diverse teams

Benefits

• Highly competitive salary
• Fully paid induction and training
• Company pension
• Professional development
• Westfield Health Plan
• Blue light card

About Us

Gray Healthcare is a specialist Health and Social Care provider, supporting people with complex needs, disabilities and long-term conditions looking to step back into the community from in-patient support services. At Gray Healthcare, we offer our own dynamic approach to care, enabling people to move back into their own homes - into their own communities - giving them control of their life. We create a bespoke support package for each individual, with support from our own multi-disciplinary team, adaptable to meet all current and future needs.

We're passionate about delivering exceptional care. You can see our commitment firsthand by visiting our website, where you'll find our latest Care Quality Commission (CQC) rating and detailed inspection reports.