Marketing Manager

FPMR Ltd; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A dynamic accommodation company is seeking a performance-driven Marketing Manager to lead demand generation and digital growth. You'll optimize acquisition campaigns and user journeys, create engaging content across social channels, and enhance OTA listings to drive bookings. An ideal candidate will have over 5 years in performance marketing with hands-on experience in tools like Meta Ads Manager, Google Ads, and email platforms. This role requires a self-starter who is analytical, creative, and focused on delivering measurable results.

Qualifications

• 5+ years' experience in performance marketing or digital campaigns.
• Strong understanding of social media and conversion optimization.
• Experience with lead funnels and testing marketing strategies.

Responsibilities

• Plan and optimize paid acquisition campaigns across various platforms.
• Create and manage content for social channels and email.
• Optimize OTA listings to improve booking rates.
• Support direct booking through retargeting and conversion journeys.

Skills

Performance marketing

Digital campaigns

Content creation

Analytical skills

Social media marketing

Tools

Meta Ads Manager

Google Ads

Mailchimp

HubSpot

Google Analytics

Job description

We're looking for a performance-driven Marketing Manager to lead demand generation, social channels, and digital growth for our accommodation business. This is a hands‑on, execution-focused role where you'll own acquisition campaigns, optimise user journeys, and turn marketing activity into qualified enquiries and confirmed bookings.

Key Responsibilities

• Plan, launch, and optimise paid acquisition campaigns across Meta and Google to drive enquiries, viewings, and bookings.
• Create and manage performance-focused content across Instagram, TikTok, LinkedIn, and email.
• Build and maintain content and campaign calendars aligned with occupancy targets, promotions, and seasonal demand.
• Own and optimise OTA listings (Airbnb, Booking.com, Expedia), testing copy, imagery, and positioning to improve enquiry and booking rates.
• Support direct booking growth through retargeting, email capture, and conversion-focused journeys.

Requirements

• 5+ years' experience in performance marketing, digital campaigns, or growth-focused content roles.
• Strong understanding of paid and organic social, lead funnels, and conversion optimisation.
• Hands‑on experience with Meta Ads Manager, Google Ads, Canva, email platforms (Mailchimp or HubSpot), and Google Analytics.
• The ideal candidate will have experience in residential marketing with the ideal candidate having experience with co‑living operations.

About You

• You're a self‑starter who thrives in performance‑led environments and enjoys owning results end-to-end.
• You're analytical, creative, and commercially minded, with a passion for testing, optimisation, and continuous improvement.
• Most importantly, you're motivated by impact, turning marketing activity into measurable demand, enquiries, and bookings.
• The role is ideal for an experienced marketer who enjoys testing, optimisation, and seeing direct commercial impact from their work.

If you think this role is something that would be of interest to you then reach out today!