Marketing Manager

Story Terrace Inc.; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading PropTech company in Greater London is looking for an experienced in-house marketer to drive demand generation. You will manage CRM activity in HubSpot, produce content, and collaborate closely with sales and senior leadership. The ideal candidate has over 5 years of B2B SaaS marketing experience, is an excellent writer, and thrives in a dynamic environment. This role offers a competitive salary, flexible hybrid working arrangements, and opportunities for professional growth.

Benefits

Collaborative work environment

Competitive salary and benefits package

Flexible hybrid working arrangements

Qualifications

• 5+ years of experience in a marketing role with proven impact on pipeline growth.
• Experience in creating and executing content strategy.
• B2B SaaS background targeting SMB and Enterprise level.

Responsibilities

• Deliver the quarterly marketing plan to drive awareness and traffic.
• Own the content calendar including newsletters, blogs, LinkedIn.
• Manage campaigns and CRM activity in HubSpot.

Skills

Content creation

Demand generation

CRM management

B2B marketing

Tools

HubSpot

PPC

Job description

👋 About Us

Homesearch is the UK’s leading PropTech platform designed to help estate agents secure more listings, unlock market insights, and turn existing contacts into new instructions. We’re at a genuinely exciting moment right now, with our new HAILO product and ReContact picking up real momentum and fast becoming tools that every estate agent knows and trusts.

Our solutions enable estate agents to prospect more effectively, nurture existing relationships, and convert opportunities into sales. With thousands of clients using Homesearch solutions and services, we understand the daily challenges estate agents face, and our platform is built to give you the edge – whether that’s through smarter prospecting, more meaningful client engagement, or gaining an unbeatable understanding of your local market.

💼 About the Role

As our first in-house marketer, you’ll have a lot of space to grow, experiment, and shape how we do marketing alongside Sales, Product, and senior leadership. It’s a great opportunity for a content-driven marketing generalist who’s ready to step up and own more.

This role is all about demand generation – creating awareness, managing CRM activity in HubSpot, producing content, supporting product launches, and working closely with Sales to build a healthy pipeline. You’ll have real autonomy and ownership, with the freedom to try new things and build strong relationships within the community.

It’s a great fit for a B2B SaaS generalist who’s comfortable working across the full marketing mix and enjoys wearing a few different hats.

🔥 Key Responsibilities

• Deliver the quarterly marketing plan to drive awareness and traffic
• Own the content calendar (newsletters, blogs, LinkedIn, events, direct campaigns)
• Manage campaigns and CRM activity in Hubspot
• Run organic (and paid) campaigns across PPC, LinkedIn, partnerships, and influencer activity (e.g., podcasts, webinars)
• Build processes, tracking, and reporting to scale the marketing function
• Coordinate freelancers, creators, and influencers
• Work with the Partnerships Manager to leverage CRM partnerships and webinars for lead generation
• Test and develop new channels to generate leads and support enterprise growth (e.g., SEO/GEO projects)

😊 About You

• 5+ years of experience in a marketing role with proven impact on pipeline growth
• You have experience in creating and executing content strategy
• You have B2B SaaS background targeting SMB and Enterprise level
• You are an excellent writer and understand what makes great content that resonate with the target audience and drive business growth
• You are organised, tidy and open to creating new processes to help business efficiency
• You’re at ease with ambiguity and can roll with it when plans evolve.

Extra points for:

• Previous experience targeting Estate Agents
• Working with Hubspot

⛳️ Compensation, Perks & Benefits

• A unique opportunity to collaborate closely with senior leadership and be a key player in shaping the future of PropTech.
• A dynamic, collaborative work environment where your contributions directly impact our success.
• Competitive salary and benefits package.
• Flexible hybrid working arrangements.