Marketing Manager

Informa Plc; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global events company based in Greater London is hiring a Marketing Manager to lead attendee marketing for its Seatrade Maritime events. The role requires strong digital marketing, creativity, and leadership skills, as well as expertise in AI-powered marketing tools. You will manage a marketing team, develop innovative campaigns, and collaborate with stakeholders to amplify reach. This position offers flexibility for remote work and encompasses a range of employee benefits including annual leave and personal development opportunities.

Benefits

Community social events

Career development opportunities

25 days annual leave

Flexible personal benefits

Private medical cover

Qualifications

• Strong digital marketing skills with a focus on campaign management.
• Experience in using AI-powered tools for marketing.
• Excellent copywriting and communication skills.

Responsibilities

• Plan and deliver integrated marketing campaigns across multiple channels.
• Manage and develop the Marketing Executive.
• Lead social media strategy and manage website content.

Skills

Digital marketing

Content creation

Campaign management

AI-powered marketing tools

Communication skills

Tools

CMS platforms

Analytics platforms

Job description

Company Description

Who we are:

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large‑scale branded and transaction‑oriented events in 14 specialist markets. These are typically not to be missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year‑round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor’s Best Places to Work 2025 UK list.

Job Description

This role is based out of our 240 London, Blackfriars office.

We are seeking a dynamic Marketing Manager to lead attendee marketing across the Seatrade Maritime events portfolio. You’ll combine strategic thinking, creativity, and digital expertise to deliver measurable results.

As part of a dedicated global show team focused exclusively on this portfolio, you’ll collaborate within a marketing matrix structure. You’ll have access to specialists in paid media, web, and SEO, alongside the support of a marketing operations manager.

The candidate should be both creative and analytics‑led, always looking for opportunities to raise the bar to contribute to the overall success of the campaigns through effective marketing strategies and successful implementation.

Key responsibilities

Campaigns & Strategy

• Plan and deliver integrated, omni‑channel campaigns (inc digital, content, email, social, PPC)
• Leverage AI‑driven insights for customer segmentation, personalised messaging, and optimisation.
• Deliver measurable results through KPIs, ROI tracking, and continuous improvement.

Leadership & Innovation

• Manage and develop the Marketing Executive (plus dotted line with Senior Marketing Executive)
• Champion innovation, AI skills, and automation.
• Foster creativity, innovation, and continuous learning in the team.

Stakeholder Management

• Ensure campaign alignment with the Commercial Marketing Manager
• Collaborate with internal teams and external partners to amplify reach.
• Support exhibitor marketing and sponsorship activations.

Digital & Social Media

• Manage websites, ensuring content is accurate, optimised, and mobile‑first.
• Lead social media strategy across all channels.
• Track performance using analytics and AI tools, reporting against KPIs.

Content & Communications

• Create impactful copy and content for all audiences.
• Proof and oversee production of marketing collateral.

Qualifications

What you bring to the team:

• Strong digital marketing, content creation, and campaign management experience.
• Knowledge of AI‑powered marketing tools, analytics platforms, and automation systems.
• Proficiency with CMS platforms, databases, segmentation, and targeting.
• Excellent copywriting, communication, and stakeholder management skills.
• Creative thinker with analytical mindset and strong organisational ability.
• Proven ability to deliver under pressure.
• The ability to deal effectively and confidently with a wide range of people.
• Previous experience as a line manager.
• Solutions‑focused approach to challenges and obstacles.

Additional Information

We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

As part of our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.

See how Informa handles your personal data when you apply for a job here.