Marketing Manager

Only Marketing Jobs; Eastleigh; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading EdTech SaaS company is looking for a Marketing Manager to develop and implement marketing strategies that align with business growth. You will guide the go-to-market approach and harness AI-enabled marketing tools to generate leads and drive effectiveness. The ideal candidate has B2B SaaS experience and a solid understanding of full-funnel marketing. This is a high-impact role with the opportunity to shape the future of a dynamic SaaS business. Join to make a real difference.

Qualifications

• 3+ years in a B2B SaaS company.
• Proven experience delivering marketing results.
• Experience designing marketing tech stacks.

Responsibilities

• Define marketing strategy aligned to business growth.
• Shape the go-to-market approach across client segments.
• Lead go-to-market plans for new product features.

Skills

B2B SaaS experience

Marketing result delivery

Marketing tech stack implementation

AI-powered tools knowledge

Full-funnel marketing understanding

Stakeholder influence skills

Account-based marketing

Demand generation campaign success

Tools

Marketing automation platforms

Job description

Job Description :

About us

Tucasi is a leading EdTech SaaS company helping schools, multi-academy trusts, and school caterers streamline payments and parent communication. Our mission? To ensure every child can enjoy lunch time, go on adventures, and take part in the things that make school special—while helping schools run smoothly and keeping parents informed.

Last year, we supported over 2,000 schools across England, processing 49 million school meals, enabling 67,000 school trips, and handling over 8 million transactions—all through our platform.

The Opportunity

We’re looking for a commercially minded marketer to join our team at Tucasi. You’ll play a pivotal role in driving our existing brand forward and launching new products to market. Shaping everything from go-to-market strategy and lead generation to messaging, positioning, and campaign execution.

This is a fantastic opportunity to build and lead full-funnel marketing activity across both account-based and inbound marketing, and product marketing.

But here’s the point of difference, we want someone who can delve into AI to help build out a marketing tech stack; you’ll have the opportunity to test, learn and build out an AI marketing function to drive results.

You’ll work closely with Sales, Product, and Leadership to align marketing with business goals — owning the strategy, budget, tooling, and delivery.

If you’re looking for a high-impact role where your work will shape the future of a SaaS business, we’d love to hear from you.

Key Responsibilities

• Define the marketing strategy aligned to business growth objectives and long-term vision
• Shape the company’s go-to-market approach across our different client segments and products.
• Translate product features into clear, compelling benefits for different personas
• Lead go-to-market plans for new features and product launches
• Partner with Sales to own the end-to-end revenue funnel — from awareness to close
• Develop and deliver account-based marketing (ABM) programs to support enterprise and mid-market growth
• Own pipeline generation targets and measure CAC, ROI, LTV, and conversion metrics
• Build out the strategy for integrated marketing campaigns across email, SEO, content, social, and events
• Drive lead generation and nurture prospects through the funnel with targeted campaigns and marketing automation
• Create and own a best-in-class, AI-enabled marketing tech stack to enable efficiency and scalability
• Report on marketing performance weekly, monthly, and quarterly (e.g., MQLs, pipeline contribution, CAC, ROI)

Experience

• 3+ years in a B2B SaaS company
• Stepping into your first marketing manager role
• Proven experience in delivering marketing results and ROI
• Experience designing and implementing a marketing tech stack
• Knowledge of AI-powered tools for automation, analytics, and content
• Strong understanding of full-funnel marketing
• Proven success in developing and delivering demand generation campaigns
• Exceptional communication and stakeholder influence skills
• Strong understanding of marketing automation platforms
• Demonstrable experience with account-based marketing and product-led growth

Business Unit

Tucasi

Scheduled Weekly Hours

37.5

Number of Openings Available

1

Worker Type

Regular

Company Site

www.tucasi.com

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