Marketing Manager

Defaqto Limited; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services firm is seeking a data-driven marketer with over 5 years of experience in performance or digital marketing. This hybrid role involves developing and optimizing multi-channel campaigns to enhance lead generation and engagement. The ideal candidate is proficient with marketing automation, CRM, and analytics tools, and has a strong understanding of user behavior and digital marketing best practices. This role emphasizes collaboration and creativity to deliver impactful results.

Benefits

Flexible working promise

Social and team-building events

Free fresh fruit in the office

Qualifications

• Strong proficiency with marketing automation, CRM and analytics tools.
• B2B experience in financial services, fintech or SaaS preferred.
• Experience in compliance with GDPR and privacy regulations.

Responsibilities

• Deliver measurable results through digital marketing strategies.
• Manage and optimize campaigns across multiple channels.
• Develop, run and improve paid and organic campaigns.

Skills

5+ years’ experience in performance or digital marketing roles

Proven experience managing and optimising multi-channel campaigns

Proficiency with marketing automation, CRM and analytics tools

Good understanding of paid search, social and SEO

Confident analysing, manipulating and interpreting data

Job description

We are looking for a data-driven marketer with 5 years+ experience in performance or digital marketing roles. With B2B experience in financial services, fintech or SaaS, you will have strong proficiency with marketing automation, CRM and analytics tools.

Who we are

Defaqto is one of the UK’s most trusted sources of financial product and market intelligence. By bringing together product data, technology and consumer insight we help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice and help the industry meet evolving customer needs.

Role Overview

You’ll be responsible for delivering measurable results through digital marketing strategies, managing campaigns across multiple channels to build awareness, engagement and qualified leads.

Working closely with our Product Marketing Managers, you’ll apply your optimisation expertise and audience knowledge to extend the reach and impact of our campaigns.

What you'll do

Campaign management

• Develop, run and improve paid and organic campaigns across Google Ads, Meta, LinkedIn, email, SEO and partnerships to support lead generation and retention.
• A large part of your work will focus on growing organic reach and engagement through SEO, content optimisation and on-platform activity.
• Track and report on key campaign metrics (CTR, CPA, conversion rates) and use these insights to refine targeting, messaging and spend.
• Maintain regular performance reports and live tracking spreadsheets so the team always has an accurate view of how campaigns are performing and where to optimise next.

User insight and optimisation

• Use your understanding of user behaviour to refine targeting, creative and campaign journeys for stronger engagement and conversion.
• Continuously improve marketing assets and journeys to enhance user experience and overall results.

Budget management

• Manage and forecast digital budgets to maximise ROI within agreed parameters.

Compliance and best practice

• Ensure all activity complies with GDPR, cookie policy and other privacy regulations.
• Keep up to date with advertising policies and digital marketing standards.

What you’ll need to succeed

• Confident analysing, manipulating and interpreting data to inform decisions.
• Good understanding of paid search, social and SEO — and how audiences behave across channels to improve targeting, creative and conversion.
• Awareness of GDPR and privacy best practice in marketing.
• Clear communicator and strong collaborator, comfortable managing multiple priorities.

Skills

• 5+ years’ experience in performance or digital marketing roles with measurable results.
• Proven experience managing and optimising multi-channel campaigns.
• Experience within financial services, fintech or B2B SaaS preferred but not essential.
• Proficiency with marketing automation, CRM and analytics tools.

Approach to work

• Commercially minded, curious and proactive in testing, learning and improving performance.
• Collaborative and adaptable, comfortable working at pace.
• High attention to detail and pride in delivering quality work.

Work Location

This is a hybrid role and your office base will be in London EC1. You will work with colleagues in the office three times a week.

Right to Work

Applicants must already hold a legal right to work in the UK without time restrictions. We are currently unable to provide Skilled Worker visa sponsorship.

How we Work

Our values define how we work so that we can achieve our vision, provide a great employee experience, and positively impact our customers.

Think Big | Be Bold | Own it | Team up | Be a Star

We have a vibrant office environment with a hybrid approach to working supported by our flexible working promise. We have a focus on wellbeing, a programme of social, charity and team-building events and free fresh fruit delivered to the office.

Fintel plc and all the businesses within it adopt a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do.

For these reasons we strongly encourage suitably qualified applicants from a wide range of backgrounds.